Full-service legal marketing
One agency. Every channel.
All working together to bring your firm more clients.We don't run ads in isolation or post content for vanity. We build integrated marketing systems where your website, SEO, paid ads, and social compound, so every dollar your firm spends works harder than the last.
Thiessen Law Firm
Houston, TX · Criminal DefenseHow we made Thiessen the most visible criminal defense firm in Houston
Mark Thiessen of Thiessen Law Firm is a Triple Board Certified attorney with an ACS-CHAL Lawyer-Scientist designation, one of the most credentialed criminal attorneys in the country. The expertise was already there. We built the digital presence to match it.
Not one channel. Not a single campaign. A full-stack system where every click, website, SEO, paid ads, and content, is built to compound. When a prospect sees his content, Googles his name, lands on his site, and calls, every step of their journey was designed and measured by us.
Website
Fast, conversion-focused, built for impact. The hub everything flows back to.
SEO & Google Ads
Ranked for 'best DWI lawyer Houston' and top queries, organically and paid
Social & Brand
Content strategy that built 204K followers and made him a recognizable name
Facebook Ads
Retargeting and lead gen ads feeding off organic brand awareness to close the loop
Qualified Leads
Every call & form submission attributed to the right channel.
Results by channel
Website redesign
SEO rankings preserved during 400+ page migration
AI visibility
Ranked across AI platforms for 'best DWI lawyer Houston' and high-intent criminal defense queries. Organic and paid working in parallel.
Social & Brand
Social Media followers built organically. 3.1M total likes. Single reels hitting 30K+ likes. Content that users find before they prospect ever picks up the phone.
Paid Ads & Organic
Profit margin on organic and paid spend. Every inbound call and form attributed, measured, and optimized.
Not three vendors pointing fingers at each other. One team that owns the whole system and can show you exactly where every lead came from.
That's the Baal & Spots integrated approach.See the results
ChatGPT AI mode
CallRail lead activity
What people say
“39x increase in page one rankings since start of relationship.”
How law firms like yours
generate more cases online
Thiessen Law Firm
Houston, TX · Criminal Defense
Calderon Law Firm
Houston, TX · Personal InjuryResults speak volumes, and so do our clients.
Transparent, integrated services make our team an extension of yours.
- 5.0
Ned Turnbull
Founder of Turnbull Legal Group
I’ve been working with Baal & Spots for a few months now and have had a great experience. The entire team is knowledgeable, responsive, and genuinely helpful. Overall, they’re a great team, easy to work with, and just good people.
- 5.0
Kristin Nemirovsky
Chief Marketing Officer at Amaro Law Firm
Baal & Spots is a such a highly talented team and exceeds every expectation with their professionalism, creativity, and attention to detail. Highly recommend for any project!
- 5.0
Frank Sellers
Trial Attorney, Partner of Sellers Law Firm
The best! Have now worked with Baal Spots for over four years. Great business decision!
- 5.0
Javier Guzman
Owner, Attorney at Guzman Law Firm
I am so thankful for what Baal & Spot has done for my business! They have always been very transparent with me, and they have guided me through some very difficult marketing decisions that I've had to make.
- 5.0
Ross Sears
Attorney and Co-founder of Sears Crawford LLP
I have had the pleasure of working with Baal And Spot for the past several years, and they have helped my business tremendously. I cannot recommend them enough. They are always available, very responsive and very helpful.
You're not hiring a platform. You're hiring a team.
Because we're a smaller, senior team by design, every client works directly with senior strategists. When you call, you know who's picking up. Behind the scenes, your work is supported by a 16-person, U.S.-based team across strategy, design, development, SEO, paid media, content and social media.
Co-founder of Baal & Spots with over 16 years of experience in legal marketing. He combines strategic vision with creative expertise to help law firms build a stronger online presence, attract better clients, and grow their practice through integrated digital marketing.
Media specialist with over 10 years of experience managing paid ads across Google, Meta, and programmatic platforms for law firms. She takes a full-funnel approach, connecting ads, user experience, and intake follow-up to turn leads into clients.
Social media expert with over 5 years of experience specializing in legal content strategy on platforms like Instagram, TikTok, and LinkedIn. She combines creative production with platform-specific strategies to drive authentic engagement and brand visibility.
See us in action
Creating content that doesn't get lost in the feed.Are we a good fit for you?
Well, to be honest, we don't know yet. We're selective (because we want both of us to succeed), and it's important to us that you are the right kind of firm partner. Here's what we look for:Here's My Promise to 7-Figure Law Firms Tired of Vendor Chaos:
If your firm is doing $3M+ in revenue but your marketing feels fragmented across multiple vendors, here's what's probably happening:- You're juggling separate agencies for website, SEO, paid ads, and social media and none of them coordinate
- You're spending six figures on marketing but can't clearly attribute it to case generation
- Your marketing channels operate in silos — SEO doesn't talk to paid ads, your website redesign tanked your rankings
- Potential clients can't easily find your practice areas, attorney bios, or contact information
- Your agency relationship feels transactional, you're an account number, not a strategic partner
The truth about legal marketing is that most agencies are playing checkers while the game is chess. They sell you point solutions, "just SEO," "just paid ads," "just social media," or "just a website refresh" without understanding that client acquisition is an integrated system where your website, SEO, content, social media, and paid advertising all need to work together as one.
Your website speed affects your Google rankings. Your user experience determines conversion rates. Your content supports both organic and paid performance.
When vendors operate in silos, the whole system underperforms and you lose cases to competitors. And there's never been MORE opportunity for law firms to dominate their local markets with integrated marketing strategies… but who you choose to partner with matters.
You need a partner who actually understands how clients make decisions, compliance with legal advertising rules, and can manage everything as one integrated system.
We're working with established legal practices ($3M+ revenue) across the country who are absolutely crushing it right now.
With 10+ years in legal marketing, millions in client revenue generated, and practice relationships averaging 6+ years (not 6 months), we've developed this into an exact science where we become an extension of your practice and deliver results that actually move the needle.
- Your actual website speed scores (and how they compare to competitors)
- Where you rank (or don't rank) for high-value procedure searches in your market
- Why potential clients are leaving your site without calling or booking
- The specific technical and UX fixes that will increase calls
- What an optimized website and SEO system would deliver for your practice
If after reviewing your results, you don't see us as the right strategic partner, we'll part ways amicably. We're selective about who we work with because long-term partnerships require mutual fit.
But if you want to see exactly where your digital presence is underperforming and how to fix it, click below to request your review.
We only partner with your law firm if we see clear growth opportunity and feel confident that we can deliver. Our low client ratios mean we're selective — if we can't see a path to meaningful case volume increase, we'll tell you upfront.
When we commit, we go all in. Our average legal client stays 6+ years because we operate as part of your firm's strategy, not as an outside vendor you manage.
This isn't a typical agency relationship. We take ownership of results — good or bad. If campaigns underperform, we fix them. If rankings drop, we're already on it. You get senior strategists who understand legal marketing, not account coordinators reading from a script.
If you want a marketing partner who's as invested in winning as you are, request your review below.
What keeps legal clients for 6+ years while other agencies churn in 6 months
How it works
When it comes to scaling your digital marketing efforts, not all agencies are up to the challenge. At Baal & Spots, we combine boutique service and sustainable results for mid- to large-size businesses, and have a track record of long, fruitful relationships.
We go beyond clicks and impressions, providing you with strategic insights, high-touch account management, and the dedication you'd expect from a partner invested in your long-term success.
STEP 1: APPLY FOR YOUR FREE 360° MARKETING REVIEW & AUDIT
First, we need to see if you're a good fit to work with us. Simply book your no-cost strategy session.
We only work with established legal practices ($3M+ revenue) looking for a strategic partner, not another vendor.
STEP 2: BUILD YOUR INTEGRATED MARKETING ECOSYSTEM
We build integrated systems where your website, SEO, content, and paid advertising all work together for maximum client acquisition.
We'll integrate:
STEP 3: SCALE WITH SENIOR-LEVEL OPTIMIZATION
Now your integrated website and SEO system works as one cohesive client acquisition engine with dedicated senior account management who understand legal practices.
Each month we:
Why Leading Firms Choose Baal & Spots
6+ Year Average Client Relationships
Get a true strategic partnership that grows with your firm by working with legal marketing specialists who become an extension of your team, not another vendor.
Senior Legal Marketing Specialists. Not Generalists
Our team of experienced legal marketing strategists understands law firm economics, client decision journeys, and practice area-specific marketing (not generalists learning legal on your dime).
Data-Driven Budget Optimization
Every marketing dollar is tracked, tested, and optimized. Our data-first approach ensures your budget flows to channels that actually deliver client acquisition.
No Vendor Relationship BS
Are we just another agency? No. We become part of your team with guaranteed 24-hour response times and direct access to senior legal marketing strategists.
Transparent, Legal-Specific Reporting
Our reporting is built for law firm partners, not marketers. Clear visibility into cost per case, channel ROI, and what's actually working — no vanity metrics, just actionable data you can share with partners.
360° Integrated Marketing
Client acquisition results are our responsibility. Rest easy knowing we're optimizing your entire ecosystem — website, SEO, content, social media, paid ads, analytics — to maximize qualified case inquiries.
Complete Legal Marketing Department
If you want to grow your firm, you don't need more vendors, you need an integrated team that delivers website optimization, SEO, content, paid media, and strategic planning.
Stand Out From Every Other Firm
We don't use cookie-cutter templates or one-size-fits-all tactics. We build integrated strategies that position you as THE go-to law firm for your market.
A team that doesn't disappear
Get paired with dedicated specialists averaging 6+ years with our company. Unlike agencies with constant turnover, your team stays consistent, bringing deep expertise and long-term partnership to every campaign.
FAQs
Our investment varies based on your firm size, goals, and which services you need integrated. For 7-figure firms, expect a monthly investment that reflects the senior-level expertise and comprehensive approach you're getting. We're not the cheapest option — we're the strategic partnership option. During your Free Marketing Review, we'll provide transparent pricing based on your specific needs.
While some improvements happen quickly (like website optimization and paid ad refinements), our integrated methodology is designed for sustainable growth over 6–12 months. SEO and content strategies take time to build momentum, but when they do, the results compound. Quick fixes don't create the lasting competitive advantages our clients experience — that's why our relationships typically last 6 years or more.
We specialize in regulated industries like Healthcare, Legal, and Financial Services specifically because we understand compliance challenges. Our team stays current on state bar advertising rules and ethics requirements. We've helped law firms navigate advertising restrictions while still achieving aggressive growth. We ensure all marketing materials comply with your state bar's advertising regulations.
Minimal. That's the point of having a strategic partner become an extension of your team. You'll have monthly strategy sessions, weekly progress updates, and 24-hour response access when needed, but we handle the execution. Your main job is providing feedback on strategic direction and sharing insights about your business goals. No micromanaging required.
Usually, agencies hide behind excuses like "it's the website/offer/landing page/algorithm" and conveniently don't have the skills to actually help you fix it. We do. When we audit your marketing ecosystem, we're not just identifying problems, we're providing solutions across SEO, content, paid media, and website optimization. That's why our client relationships average 6+ years instead of 6 months.
That's exactly the kind of growth our integrated approach supports. We've helped practices:
- Expand to new locations: Clone successful client acquisition systems to new markets
- Launch new practice areas: Build awareness and demand for new specializations (like we did with Thiessen Law Firm's personal injury expansion)
- Enter new markets: Establish authority in competitive markets when expanding geographically
Because we manage your entire website, SEO, and client acquisition ecosystem (not just "one thing"), we can scale your system as your practice grows.
Ready for legal marketing that actually works?
Want to know what it will take to stop juggling multiple vendors and build a cohesive client acquisition system? If you're ready to work with a strategic legal marketing team that becomes an extension of your firm and manages everything, you know what to do. 👇