Welcome to Baal & Spots! New site, same great results.

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We're Baal & Spots

At Baal & Spots you’ll find no passive marketing efforts, no filler content, and no half-measures. We believe that humans should edit every sentence, that design should be thoughtful and brand-informed, and that doing things the right way is the only way.

Our Team

Baal & Spots is a team of big thinkers who don’t back down from a challenge.

Maher El Aridi

Maher El Aridi

Co-Founder, Creative

Ryan Mathis

Ryan Mathis

Co-Founder, Strategy

Ashley Mathis

Ashley Mathis

Chief Operating Officer

Chloe Kingston

Chloe Kingston

Senior Content Specialist

Levi Dunning

Levi Dunning

Senior Content Specialist

Maria Araiza

Maria Araiza

Senior Paid Ads Specialist

Jordan Grimmer

Jordan Grimmer

Senior Content Specialist

Stephen Keating

Stephen Keating

Web Developer

Jillian Godfrey

Jillian Godfrey

Social Media Specialist

Manuel Quizhpi

Manuel Quizhpi

Web Developer

Miranda Bosquez

Miranda Bosquez

Project Coordinator

Valerie Argueta

Valerie Argueta

Account Manager

And Icon

Effective marketing starts with "&"

Marketing is no single service.

It's not just strategy — it’s Strategy & Execution. Design & Copy. Content & Distribution. Data & Analytics.

We’re analytical & creative. We’re results-focused & relationship-driven. We’re programmatic & organic.

Baal & Spots starts with "&" to build multichannel marketing strategies designed to help modern brands achieve their full potential online. Because without the "&" it’s just BS.

We’re always growing and evolving alongside our partners to turn our latest "&" into their next big thing.

The Name

Weird name, great work

Behind all the lines of code and search engine metrics, everything we do starts with inspiration. Sometimes we find it in conventional places like market research reports or walks around the block. Other times, it comes from some not-so-expected places. Our name is very much the latter. 

There’s no cheeky web joke or bizarre nature metaphor. It’s not a play on some obscure character from a piece of literature no one has ever heard of. Baal and Spots were simply the names of our founder’s cats. 

But that’s just the short version of the story...

Get the full story

Our culture

We like to think of what we’ve built at Baal & Spots as “corporate counter-culture.” Sure, we do great, buttoned-up work for high-power organizations and foundations, but we embrace the fun and flexibility that fosters optimal performance from our team and inspires the best work for us and our clients.

Here are a few of the guiding principles that keep us and our clients on the same page. 

Team Culture

Curious

Opportunities don’t just emerge from closed doors. With discerning eyes, we seek out what’s new and what’s next to ensure our partners benefit from emerging marketing technologies, strategies, and opportunities.

Connected

We may be 100% remote, but we’re still 100% relationship-driven. Baal & Spots clients enjoy transparent, hands-on relationships with the people who power their marketing. We connect with our partners regularly to share results, discuss strategy, and explore new opportunities. 

Committed

Strategically automated, but never on autopilot; when it comes to results, Baal & Spots doesn’t compromise. Our products emphasize optimization and aesthetics equally, allowing your brand and your business to operate in perfect harmony. 

Marketing Insights

Bs Aug2

Intuitive Website Design: How it Helps Your Business

Aug 8
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Is SEO Dead?

Is SEO Dead? The Good, The Bad, & The Changes

Oct 10
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More Than a Gas Station: What Buc-ee’s Can Teach Us About Brand Positioning

More Than a Gas Station: What Buc-ee’s Can Teach Us About Brand Positioning

Oct 3
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See what else is on our minds. 

View All Insights