News.

From strategy and planning to interactive content and platform builds, here's some of our featured work.

The Supreme Effect: What the streetwear giant can teach all businesses about brand experience

The Supreme Effect: What the streetwear giant can teach all businesses about brand experience

November 16, 2020

Brand identity is a lot more complex than the kind of brand you’d iron on a steer. While your name and logo are crucial to your brand, they are simply the starting point for something much bigger and more abstract.

Adaptive Digital Marketing in Times of Crisis

Adaptive Digital Marketing in Times of Crisis

July 02, 2020

We’re living in crazy times. Throughout March and April of 2020, the COVID-19 pandemic shutdowns and stay-at-home orders began to roll out across the country with little notice. People had minimal time to prepare on a personal level, and businesses — including marketing partners like Baal & Spots — also had to react to changes swiftly.

Key Marketing Lessons from Travis Scott’s Fortnite Concert

Key Marketing Lessons from Travis Scott’s Fortnite Concert

June 11, 2020

The phrase “new normal” is having a moment. As the outside world slows to a crawl in the name of flattening the curve and slowing the spread of COVID-19, many of the things that define our daily lives have either changed significantly or paused indefinitely.

Do I Need a Custom Website or a Template Website?

Do I Need a Custom Website or a Template Website?

March 10, 2020

If your business is in the planning stages of a new website, one question has probably been the subject of more than a few meetings and budget proposals: “Should we build a custom website, or should we use a template?”

Our Take on The Future of SEO: 2020  Edition

Our Take on The Future of SEO: 2020 Edition

January 15, 2020

Despite what our clients think, SEO marketers aren’t magicians. When we optimize a blog, we don’t just cast an SEO spell and then go out for Hogsmeade… Good SEO takes time, artistry and careful, thoughtful strategy.

Be The Influencer: Why You May Be Your Most Valuable Marketing Asset in 2020

Be The Influencer: Why You May Be Your Most Valuable Marketing Asset in 2020

January 03, 2020

It seems like just yesterday that influencer marketing was the shiny new toy that every marketer just had to have. Nearly a decade later, the influencer marketing landscape isn’t quite the bed of roses it initially seemed to be.

A Letter from the Baal & Spots Founders

A Letter from the Baal & Spots Founders

January 02, 2020

Four years ago, we were working for design agencies that use only cookie-cutter, same-old-same-old, I-could-do-this-in-my-sleep designs. We saw how it affected the people we worked with and the clients we worked for, and we’d had enough.