A high-touch approach to paid search
At Baal & Spots, we believe in the power of focus and individual attention. Unlike many agencies where account managers could be juggling over 20 paid advertising accounts at any given time, we maintain a low client-to-provider ratio. This ensures that each account we manage receives the meticulous care and time needed to thrive.
Our comprehensive digital advertising services include everything from the development and execution of targeted paid search and strategic social media ads to creative services.
No matter what type of advertising you’re interested in, our team will work closely with you to create compelling copy and designs that resonate with your audiences, while our hands-on approach to building and managing search and advertising campaigns will help make sure it stays in front of the right eyes.
- Google ads
- Bing Ads
- Youtube Ads
- Social Media ads
- Programmatic advertising
- Display ads
- Retargeting campaigns
- Ad & copy optimization
- Campaign management
- Competitor analysis
- A/B testing
- PPC landing page optimizations
- Lead generation
- Ad reporting
Our award-winning sites don’t just look good — they drive growth and generate revenue.
In year-over-year revenue from paid search for a legal client.
In cost per lead for a medical client with a 139% increase in traffic year-over-year.
In leads leading to a 180% increase in revenue for an energy client.
Thiessen Law Firm
Website, Marketing, Digital Advertising
- Page 1 search results since start39x
- Paid ad ROI YoY125%
- Online revenue YoY27%
Kaplan Sinus Relief
Website, Marketing, Digital Advertising
- Top 3 rank position since launch22x
- MoM lead increase post launch2x
- YoY organic lead increase152%
Avidian Wealth Solutions
Website, Marketing, Digital Advertising
- YoY increase in conversions190%
- YoY increase in lead value146%
- Top 3 rank position44x
Growth numbers you only see in movies.
Your ideal customer could be one ad away
In today's rapidly evolving digital landscape, paid search and display is a powerful way to show up where your target audience is hanging out online that traditional media simply can’t match.
By leveraging digital advertising, you are not only reaching out to your ideal customers where they are most receptive, but you are also laying the groundwork for a data-driven strategy that can pivot as quickly as the digital space changes. Plus, with advanced analytics, businesses can track the performance of their ads in real time, allowing for agile adjustments and optimization to ensure the highest return on investment (ROI) — if you have the right partner to help.
This is where Baal & Spots comes in. As our client, you gain access to both conventional solutions including paid search and display advertising as well as innovative programmatic targeting and emerging ad formats that help you stay ahead of your competition. When it’s all said and done, we’ll continue to meticulously track the data and make changes as needed to ensure that we’re connecting you to your ideal customer at the lowest possible cost.
Our process for effective digital advertising
At Baal & Spots, launching your campaign and forgetting about it isn’t part of our process. Here’s what is:
Setup and creation
- Research your market
- Identify and audit competitors
- Target relevant, high-intent audiences
- Determine keywords optimized for conversion
Implementation
- Develop targeted ad copy and creative materials
- Adapt campaign strategies by platform
- Launch the campaign across chosen platforms
- Launch, test, and monitor campaign performance
Ongoing reporting
- Integrate emerging approaches to stay ahead of the curve
- Update and add campaigns to align with developing needs and market opportunities
- Monitor, report, and refine to improve performance over time
Results speak volumes, and so do our clients.
Transparent, integrated services make our team an extension of yours.
- 5.0
Dr. Michael Kaplan, MD
Board Certified Medical Doctor & Sinus Specialist at Kaplan Sinus Relief
I’ve worked with Baal & Spots for so long that they practically feel like an extension of my team! These guys are always available and responsive to my needs and have even gone above and beyond to help us through some truly unexpected challenges. All we have to do is tell them our goals and they find a way to help us reach them.
- 5.0
Luke Patterson
Chairman, CEO, CEPA© at Avidian Wealth Solutions
When I met the team at Baal and Spots, I was impressed by their commitment to understanding our business and our goals. Ashley, Maher, and the team took the time to conduct a thorough analysis of our target audience and learn about our industry. This resulted in a strategy that has increased our brand visibility and drove meaningful engagement across all our digital platforms.
- 5.0
Rachael Gordon
Chief Marketing Officer at Living Designs Furniture
After working with Baal & Spots on our sister company, Texas Mattress Makers, we decided it was time to give Living Designs Furniture an online facelift to help our business grow. They were able to launch our Phase 1 website in as little as 6 weeks, ensuring we were ready for when we started running TV commercials.
- 5.0
Claudia Burns
Director of Marketing at Eye Center of Texas
My team at Baal & Spots have basically become my secret weapon! When our old website simply couldn’t keep up any longer, they were able to help us create an all-new, custom site that truly did our brand justice. The benefit to our business has been incredible. The improved site experience and search performance have kept new patients finding our practice.
- 5.0
Diana Zarzuelo
Vice President of Community Philanthropy at Greater Houston Community Foundation
What I appreciate most about the team at Baal & Spots is their ability to think outside the box when it comes to complex challenges. From crafting our custom website to developing exciting and effective strategies for building a presence on social media, the team at Baal & Spots always has fresh ideas to keep our ongoing project evolving.
- 5.0
Mark Thiessen
Owner, Trial Attorney at Thiessen Law Firm
Plain and simple, these guys are the complete package. They think critically, deliver quality and find new ways to deliver value where it matters most.
- 5.0
Kelly Palms
Director of Business Development at Complete Care
What I appreciate most about the team at Baal & Spots is their ability to think outside the box when it comes to complex challenges. From crafting our custom website to developing exciting and effective strategies for building a presence on social media, the team at Baal & Spots always have fresh ideas to keep our ongoing project evolving.
We're serious about our relationships.
Marketing in the dark? Let us shine a light.
Enter a URL and get a free website analysis!
FAQs
Below you will find a selection of frequently asked questions (FAQs) that provide further insight into our process, services, and the value we provide to our clients.
How long does it take to see results from digital advertising?
The timeline for seeing results from digital advertising can vary depending on factors such as the type of campaign, industry, and competition in your market. However, with our proactive approach to testing and optimization, we strive to deliver positive returns on investment within the first few months of launching a campaign.
How do you determine which platforms to advertise on?
Our team conducts thorough research and analysis of your target audience, industry trends, and competitor strategies to identify the most effective platforms for your business. We also continuously monitor performance and adjust our approach as needed to ensure maximum ROI.
Can you help with creative materials for digital ads?
Absolutely! Our team of experienced designers and copywriters work closely with our clients to create compelling and visually appealing ad materials that resonate with their target audience. We also offer A/B testing to determine which creatives perform best, ensuring optimal results for our clients.
How do you measure the success of digital advertising campaigns?
We use a variety of metrics to track the performance and success of our client's digital advertising campaigns. This includes data such as:
- Impressions
- Click-through rates
- Conversions
- Cost per conversion
- Return on ad spend
We also provide our clients with regular reports and analytics to keep them informed of their campaign’s progress and any necessary adjustments we make along the way. As a result, our clients have seen significant increases in leads, traffic, and revenue through our strategic and data-driven approach to digital advertising.
Do you have experience working with businesses in my industry?
At Baal & Spots, we have worked with a wide range of clients from various industries, including legal, healthcare, consumer goods, e-commerce, and more. Our experience and expertise allow us to tailor our strategies to match the unique needs and goals of each client's business and we’ve seen a lot of success with this strategy!
For example, one of our law clients, Thiessen Law Firm, has seen a 40% increase in leads since the account launch leading to a 46% increase in year-over-year revenue. Another paid search client, Kaplan Sinus Relief, has experienced a 139% year-over-year increase in traffic from key terms and a 70% year-over-year decrease in cost per lead.