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Healthcare marketing, the right way

Baal & Spots is a comprehensive digital marketing partner for healthcare practices. Our integrated service model is structured around high-quality assets and campaigns each crafted to elevate one another, boosting your return on investment over time.

Results-driven marketing for healthcare practices

At Baal & Spots, we understand the unique marketing challenges faced by medical practices. Between strict regulations and aggressive competition, it can be difficult to stand out and attract new patients.

That's why our approach is focused on delivering real results. We don't just create beautiful designs or catchy slogans — every aspect of our marketing strategy is carefully crafted with your practice's goals in mind from targeted campaigns and engaging content to personalized patient communication and actionable metrics.

We believe that successful healthcare marketing goes beyond simply increasing patient numbers. It's about building a strong brand reputation, fostering patient loyalty, and ultimately driving long-term growth for your practice.

Data-driven strategies for better outcomes

139%

traffic increase

At 70% less cost. Optimized paid search helped a medical practice make the most of their budget.

333%

organic search growth

Plus 30% increase in conversions. Strategic search- and conversion-optimization efforts engaged our client's target audience.

5+

years

Our client relationships average 5 years in duration, nearly all of them are still running today.

Our award-winning sites don’t just look good — they drive growth and generate revenue.

Case Study for Complete Care

Complete Care

Website, Marketing, Digital Advertising

  • Top 3 search terms since start
    21x
  • Organic conversion rate post-launch
    3x
  • Paid ad conversion rate post-launch
    2x
See Case Study
Card Kaplan Sinus Relief

Kaplan Sinus Relief

Website, Marketing, Digital Advertising

  • Top 3 rank position since launch
    22x
  • MoM lead increase post launch
    2x
  • YoY organic lead increase
    152%
See Case Study
Card Ecot

Eye Center of Texas

Website, Marketing, Digital Advertising

  • Top 3 search terms since start
    24x
  • Local keyword rank YoY
    98%
  • YoY lead increase
    85%
See Case Study

Don't just take our word for it. 

View Our Work

Designed to help your practice reach its full potential online

Our team is global, our partnerships are long-lasting and our services are crafted to grow alongside you and your needs.

Section Search Engine Marketing@2x

Search engine optimization

Most people don’t know medical practices by name until they need them most. Making sure they can find your practice during their research is critical.

Our approach to medical SEO is ROI-driven, time-tested, and structured to drive meaningful wins in competitive markets. Baal & Spots combines content-driven 
on-page SEO and technical SEO methodology to ensure conversions and lead generation over meaningless impressions and clicks, ensuring your time and resources are used effectively.

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Section Website Design and Development@2x

Website design and development

Between informing potential patients, showcasing practice credentials, and driving lead generation, healthcare websites have a lot to accomplish. 

Baal & Spots builds competitive healthcare websites that are fully search- and conversion-optimized for superior rank and lead generation.

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Section Content Marketing@2x

Content marketing

High-quality content helps medical practices impress and convert curious prospects during their research process. Baal & Spots’s content team has extensive experience writing in-depth articles in multiple areas of medicine, including emergency medicine, eye health, ENT, sinus conditions, plastic surgery, and more. And with social media and email marketing, we work to distribute your content to audiences at critical points in their journey.

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Section Digital Advertising@2x

Paid search and display

Baal & Spots takes an opportunity-driven approach to paid search marketing structured around proactive maintenance, regular testing, and low client-to-provider ratios for superior results at lower costs. 

As our partner, you gain access to both conventional solutions including paid search and display advertising as well as innovative programmatic targeting and emerging ad formats that help you stay ahead of your competition.

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Our process for effective healthcare marketing

Even in the age of automation, digital marketing is a dynamic practice. But still, so many medical marketing agencies convince their clients to focus their budget on just one or two tactics at the expense of all others. 

This adds up to missed opportunities, lost business, and wasted money.

Not at Baal & Spots. Rather than specializing in a single service, we embrace multiple strategies to ensure our partners never miss out on innovative approaches and new opportunities to grow their business. Here’s how we do it:

Pie 3

Thoughtful design to make you accessible

We combine user-focused design and conversion optimization with approachable content that helps prospective clients get informed without getting lost.

Short- and long-term lead-generation

SEO and paid search marketing work in tandem to help your practice attract qualified leads and achieve higher conversion rates at lower costs.

Manage your reputation and build your brand

Even in a search-driven world, word of mouth still matters. Managed social media and review monitoring ensures that you and your practice stay in control of the conversation, and help you turn past clients into valuable advocates.

Results speak volumes, and so do our clients.

Transparent, integrated services make our team an extension of yours.

  • Dr. Kaplan Testimonial
    5.0

    Dr. Michael Kaplan, MD

    Board Certified Medical Doctor & Sinus Specialist at Kaplan Sinus Relief

    I’ve worked with Baal & Spots for so long that they practically feel like an extension of my team! These guys are always available and responsive to my needs and have even gone above and beyond to help us through some truly unexpected challenges. All we have to do is tell them our goals and they find a way to help us reach them.

  • Luke Patterson Testimonial
    5.0

    Luke Patterson

    Chairman, CEO, CEPA© at Avidian Wealth Solutions

    When I met the team at Baal and Spots, I was impressed by their commitment to understanding our business and our goals. Ashley, Maher, and the team took the time to conduct a thorough analysis of our target audience and learn about our industry. This resulted in a strategy that has increased our brand visibility and drove meaningful engagement across all our digital platforms. 

  • Rachael Gordon Testimonial
    5.0

    Rachael Gordon

    Chief Marketing Officer at Living Designs Furniture

    After working with Baal & Spots on our sister company, Texas Mattress Makers, we decided it was time to give Living Designs Furniture an online facelift to help our business grow. They were able to launch our Phase 1 website in as little as 6 weeks, ensuring we were ready for when we started running TV commercials.

  • Claudia Beseda Burns
    5.0

    Claudia Burns

    Director of Marketing at Eye Center of Texas

    My team at Baal & Spots have basically become my secret weapon! When our old website simply couldn’t keep up any longer, they were able to help us create an all-new, custom site that truly did our brand justice. The benefit to our business has been incredible. The improved site experience and search performance have kept new patients finding our practice. 

  • Diana Zarzuelo Testimonial
    5.0

    Diana Zarzuelo

    Vice President of Community Philanthropy at Greater Houston Community Foundation

    What I appreciate most about the team at Baal & Spots is their ability to think outside the box when it comes to complex challenges. From crafting our custom website to developing exciting and effective strategies for building a presence on social media, the team at Baal & Spots always has fresh ideas to keep our ongoing project evolving.

  • Mark Thiessen Testimonial
    5.0

    Mark Thiessen

    Owner, Trial Attorney at Thiessen Law Firm

    Plain and simple, these guys are the complete package. They think critically, deliver quality and find new ways to deliver value where it matters most.

  • Kelly Palms Testimonial
    5.0

    Kelly Palms

    Director of Business Development at Complete Care

    What I appreciate most about the team at Baal & Spots is their ability to think outside the box when it comes to complex challenges. From crafting our custom website to developing exciting and effective strategies for building a presence on social media, the team at Baal & Spots always have fresh ideas to keep our ongoing project evolving.

We're serious about our relationships.

See Our Results

FAQ

Below you will find a selection of frequently asked questions (FAQs) that provide further insight into our process, services, and the value we provide to our clients.

What makes you different from other agencies?

At Baal & Spots, we believe that our approach to digital marketing sets us apart from other agencies. We focus on understanding the unique goals and needs of each of our clients and then tailor our services to help them achieve their specific objectives without pigeonholing them into a marketing silo. This personalized approach allows us to deliver targeted campaigns, engaging content, and effective SEO strategies that truly resonate with your practice's target audience.

You’re not healthcare professionals, how can you write content without being an expert in our field?

You’re right. We aren’t healthcare professionals but we are real-life digital marketing experts with experience in creating content for a variety of medical specialties. Our team combines deep medical knowledge with marketing lessons gained across diverse industries to help your practice seize emerging opportunities and attract new patients. We also ensure that your team of healthcare professionals reviews and verifies any medical information included in our content before it's published.

Why do you focus on multiple strategies instead of specializing in one service?

We believe that diversity leads to success. By focusing on multiple strategies, we can provide our clients with well-rounded and comprehensive digital marketing solutions that can reach a wider audience and generate better results. We understand that every practice is unique and may require different approaches to achieve its goals, which is why we offer a variety of services to meet those needs.

How can you help me attract the right leads?

We understand the importance of targeting the right audience for your practice. While we can’t give you a straight answer without talking to you first, our approach is typically multifaceted and can include: 

  • Strategic content that aims to answer the questions your target audience is looking for
  • Making necessary updates to your website to keep it optimized for search engines and conversion-friendly
  • Tailoring paid ads to your products/services to ensure that the users clicking on them are looking for what you offer
  • Leveraging programmatic ads which are served based on audience segments that we work with you to identify

Do you have experience working with medical practices?

Yes, we have extensive experience working with medical practices of all sizes and specialties. One of our ongoing clients is Complete Care, a 16-location freestanding ER. Throughout our relationship, we have increased their average pageviews per location by 110% and increased their organic search visits by 333%. Another medical client of ours is Eye Center of Texas, a multi-location eye surgery center. They’re currently averaging 173 leads per month from form fills and organic SEO drive and their keyword rankings grow by and average of 92% year over year.

Our medical practices each have a similar success story and we look forward to adding yours to the list.

Still have questions?

Let's talk!