Brief
One of our longest-standing client relationships, Thiessen Law Firm (TLF) has grown into one of Houston’s preeminent voices in criminal law. Since first launching their initial website over six years ago, Thiessen Law Firm had built a considerable following through a relatable brand identity, high-quality content and some high-profile wins that saw the firm achieve considerable growth.
As the firm continued to grow and evolve, their original website simply couldn’t keep up with their needs. In order for our client to remain competitive, we needed to think big about small screens and create a new experience that would allow this carefully built brand to keep up with new growth.
Through active content marketing, aggressive SEO, paid search, social media and brand building, Baal & Spots has been helping TLF land valuable cases for 5+ years.
The challenge
Thiessen Law Firm’s well-established brand and ever-growing track record of success required a website that could grow with them without sacrificing any of what had already been built.
Managing 400+ pages of content
When hiring someone to defend your freedom, people want to know they’re choosing a firm with a strong track record on cases like theirs. Thiessen Law Firm has hundreds of impressive victories to showcase, but this huge strength required a huge website.
Additionally, Thiessen Law Firm’s popular blog had become an essential component in the brand’s online success. However, all the blogs were done in Wordpress while the main site was built in MODX.
Maintaining search ranking during a full site migration
As we restructured the website, we had to keep SEO tactics front-of-mind at all times. Over the years, Thiessen Law Firm had earned page-one rankings on several competitive search keywords. While the new site presented new opportunities to build our rank and refine our SEO strategy, content migration and restructuring URLs always carries the risk of lost rank on a new website.
How we built an effective legal website
To better manage our constantly growing content library and enable easier updates moving forward, we built the site using just one CMS, migrating 100% of our existing content over in order to preserve our SEO rankings on the new site.
Where the evolving Thiessen Law Firm brand was quickly outgrowing the old website, our new custom-designed site enabled a consistent brand experience throughout without sacrificing functionality or user experience in the process.
