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Law firm marketing, the right way

Baal & Spots is a full-service digital marketing partner for law firms. Our integrated service model produces high-quality assets and campaigns designed to enhance one another and generate real ROI on your marketing spend.

ROI-driven marketing for lawyers

Digital marketing for law firms is highly competitive. Simply having a website filled with keywords isn’t enough. Legal websites need deep search and conversion optimization, they need distribution strategies, and they need a memorable message to drive decisive action in a sea of potential options. That's where we come in.

Our time-tested approach is built to give your firm an edge over the rest by implementing ROI-driven strategies that help you reach the right audience at the right time in all the right places.

From lead generation, social media, and SEO to website design, paid marketing, and brand building, our multidisciplinary, 100% remote team proactively monitors performance and adjusts our work in real time, emphasizing transparency and service at every step.

Data-driven strategies for better outcomes

319%

YoY

Average increase in page one keywords year over year across our legal portfolio.

101%

YoY

Criminal defense client more than doubled their investment in paid search.

5+

years

Our client relationships average 5 years in duration, nearly all of them are still running today.

Our award-winning sites don’t just look good — they drive growth and generate revenue.

Card Thiessen

Thiessen Law Firm

Website, Marketing, Digital Advertising

  • Page 1 search results since start
    39x
  • Paid ad ROI YoY
    125%
  • Online revenue YoY
    27%
See Case Study
Avidian Case Study

Avidian Wealth Solutions

Website, Marketing, Digital Advertising

  • YoY increase in conversions
    190%
  • YoY increase in lead value
    146%
  • Top 3 rank position
    44x
See Case Study
Case Study for Complete Care

Complete Care

Website, Marketing, Digital Advertising

  • Top 3 search terms since start
    21x
  • Organic conversion rate post-launch
    3x
  • Paid ad conversion rate post-launch
    2x
See Case Study

Don't just take our word for it.

View Our Work

Designed to help your law firm reach its full potential online

Our team is innovative, our partnerships are long-lasting, and our services are crafted to grow alongside you and your needs.

Section Search Engine Marketing@2x

Search engine optimization

Most people don’t know law firms by name until they need them most. Making sure they can find your firm during their research is critical. Our approach to law firm SEO is ROI-driven, time-tested, and structured to drive meaningful wins in competitive markets.

Baal & Spots combines content-driven on-page SEO and technical SEO methodology to ensure conversions and lead generation over meaningless impressions and clicks, ensuring your time and resources are used effectively.

We might not be lawyers, but we understand how to get your law firm in front of your target audience. In total, our efforts helped our law clients add $40MM in business YoY.

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Section Website Design and Development@2x

Website design and development

Between informing potential clients, showcasing firm credentials, and driving lead generation, legal websites have a lot to accomplish. 

Baal & Spots builds competitive law firm websites that are fully search- and conversion-optimized for superior rank and lead generation.

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Section Content Marketing@2x

Content marketing

High-quality content helps law firms impress and convert curious prospects during their research process. Baal & Spots’s content team has extensive experience writing in-depth articles in all areas of law including criminal, civil, family, malpractice, and more. And with social media and email marketing, we work to distribute your content to audiences at critical points in their journey.

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Section Digital Advertising@2x

Paid search and display

Baal & Spots takes an opportunity-driven approach to paid search marketing structured around proactive maintenance, regular testing, and low client-to-provider ratios for superior results at lower costs.

As our partner, you gain access to both conventional solutions including paid search and display advertising as well as innovative programmatic targeting and emerging ad formats that help you stay ahead of your competition.

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Our process for effective law firm marketing

At Baal & Spots, our process is in our name. We believe in crafting forward-thinking, multichannel law firm marketing strategies that include strategy & execution. Design & copy.  Data & analytics. Now & next.

In other words, we don’t approach marketing as a single service. It’s an ongoing, collaborative relationship that turns our team of experts into yours. Here’s how we do it:

Pie 3

Thoughtful design to make you accessible

Many law firm websites look more like brochures than web experiences. Not ours. We combine user-focused design with approachable content that helps prospective clients get informed without getting lost.

Short- and long-term lead-generation

SEO and paid search marketing work in tandem to help your firm attract qualified leads and achieve higher conversion rates at lower costs.

Manage your reputation and build your brand

Even in a search-driven world, word of mouth still matters. Managed social media and review monitoring ensures that you and your firm stay in control of the conversation, and help you turn past clients into valuable advocates.

Results speak volumes, and so do our clients.

Transparent, integrated services make our team an extension of yours.

  • Dr. Kaplan Testimonial
    5.0

    Dr. Michael Kaplan, MD

    Board Certified Medical Doctor & Sinus Specialist at Kaplan Sinus Relief

    I’ve worked with Baal & Spots for so long that they practically feel like an extension of my team! These guys are always available and responsive to my needs and have even gone above and beyond to help us through some truly unexpected challenges. All we have to do is tell them our goals and they find a way to help us reach them.

  • Luke Patterson Testimonial
    5.0

    Luke Patterson

    Chairman, CEO, CEPA© at Avidian Wealth Solutions

    When I met the team at Baal and Spots, I was impressed by their commitment to understanding our business and our goals. Ashley, Maher, and the team took the time to conduct a thorough analysis of our target audience and learn about our industry. This resulted in a strategy that has increased our brand visibility and drove meaningful engagement across all our digital platforms. 

  • Rachael Gordon Testimonial
    5.0

    Rachael Gordon

    Chief Marketing Officer at Living Designs Furniture

    After working with Baal & Spots on our sister company, Texas Mattress Makers, we decided it was time to give Living Designs Furniture an online facelift to help our business grow. They were able to launch our Phase 1 website in as little as 6 weeks, ensuring we were ready for when we started running TV commercials.

  • Testimonial Claudia
    5.0

    Claudia Burns

    Director of Marketing at Eye Center of Texas

    My team at Baal & Spots have basically become my secret weapon! When our old website simply couldn’t keep up any longer, they were able to help us create an all-new, custom site that truly did our brand justice. The benefit to our business has been incredible. The improved site experience and search performance have kept new patients finding our practice. 

  • Diana Zarzuelo Testimonial
    5.0

    Diana Zarzuelo

    Vice President of Community Philanthropy at Greater Houston Community Foundation

    What I appreciate most about the team at Baal & Spots is their ability to think outside the box when it comes to complex challenges. From crafting our custom website to developing exciting and effective strategies for building a presence on social media, the team at Baal & Spots always has fresh ideas to keep our ongoing project evolving.

  • Mark Thiessen Testimonial
    5.0

    Mark Thiessen

    Owner, Trial Attorney at Thiessen Law Firm

    Plain and simple, these guys are the complete package. They think critically, deliver quality and find new ways to deliver value where it matters most.

  • Kelly Palms Testimonial
    5.0

    Kelly Palms

    Director of Business Development at Complete Care

    What I appreciate most about the team at Baal & Spots is their ability to think outside the box when it comes to complex challenges. From crafting our custom website to developing exciting and effective strategies for building a presence on social media, the team at Baal & Spots always have fresh ideas to keep our ongoing project evolving.

We're serious about our relationships.

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FAQ

Below you will find a selection of frequently asked questions (FAQs) that provide further insight into our process, services, and the value we provide to our clients.

Everyone says they offer the same things. What makes you different?

At Baal & Spots, we offer a distinctive depth of expertise that goes beyond your standard marketing services. Not only are our capabilities vast, but we operate as a 100% remote team, allowing us to stay ahead of digital marketing trends and respond swiftly to online changes or current events that closely relate to your target audience.

In essence, we offer a personalized, adaptive, and results-driven partnership, not just marketing services, all aimed at amplifying your law firm's online presence and fostering long-term, sustainable growth.

You’re not lawyers. How can you write content without being an expert in our field?

You’re right. We aren’t experts in your industry, but we are experts in ours. Our team consists of highly skilled and experienced professionals in digital marketing, SEO, paid advertising, content creation, and branding. We work closely with your team to understand the language, laws, and nuances surrounding your specific services, location, and areas of expertise, ensuring that our content reflects your brand's voice, while accurately informing and resonating with potential clients.

The leads we’re getting aren’t our target client base. How are you going to fix this?

At Baal & Spots, we understand the importance of targeting the right audience for your law firm and while we can’t give you a straight answer without talking to you first, our approach is typically multifaceted and can include:

  • Strategic content that aims to answer the questions your target audience is looking for

  • Making necessary updates to your website to keep it optimized for search engines and conversion-friendly

  • Tailoring paid ads to your products/services to ensure that the users clicking on them are looking for what you offer

  • Leveraging programmatic ads which are served based on audience segments that we work with you to identify

Do you have experience working with law firms?

Yes, our team has extensive experience working with law firms of all sizes and practice areas. One of our current ongoing clients is Grimes & Fertitta, a multi-location family law and personal injury firm. Over the last three years, we’ve seen their organic search visits increase by 333% and their site conversions increase by 30%.

We’re also in an ongoing partnership with Thiessen Law Firm, a well-respected criminal law firm in Houston. Through active content marketing, aggressive SEO, paid search, social media, and brand building, we’ve helped their firm generate $1,087,850 in business from digital marketing in a single year.

Our law clients each have a similar success story and we look forward to adding yours to the list.

Still have questions?

Let's talk!