5 Benefits of Hiring a Full-Service Digital Marketing Agency

Have you considered hiring a full-service digital marketing agency but aren’t completely sold on the idea? How much does it cost? Do I want to hire an outside team? Will it be worth it in the long run? We understand that not every business owner is clued in on the benefits of digital marketing agencies and the services they can provide to your company.

Hi, we’re Baal & Spots, a tight-knit team of digital marketing professionals in Houston who provide marketing made for ambitious brands. If you’d like to know why you should consider hiring a full-service digital marketing agency, then let us share with you five benefits of hiring us as your partner.

What is a full-service digital marketing agency?

Digital marketing agency experts looking at data

Before we explore the many benefits of having a digital agency on your side, let’s first answer, “What does a full-service digital agency do?” With an emphasis on full service, we are an agency that provides a full range of marketing services designed to grow your brand online.

At Baal & Spots, our services are listed in six umbrella categories that encompass a vast number of marketing mediums.

Search engine marketing (SEM): Paid and organic search engine strategies built to drive meaningful wins and lasting success.
Digital advertising: Reach and convert your target audience with innovative programmatic advertising.
Website experiences: Our websites set a strong foundation for growth by being scalable, accessible, and fully optimized for your users.
Content marketing: Attract and inform potential customers at key points in their journey.
Branding and messaging: Communicate your unique value with a consistent, memorable brand identity.
Strategy and growth: Ongoing consulting helps your marketing efforts reach their fullest potential.

We call this an “integrated marketing model” as each service is designed to act as a catalyst for the other, while also functioning well on their own. Being a full-service marketing agency ensures that our clients are fully equipped to grow their business online.

So, why hire a full-service agency? In our expert opinion, here are some ways in which hiring a full-service digital marketing agency can be extremely beneficial for your business.

Baal & Spots graphic

Benefit 1: We take care of it all

As a business owner, you have so much on your plate every day. Running a business comes with much responsibility, and the last thing you need to be burdened with is creating, executing, and managing a full marketing plan. Believe us, it takes a village.

Hiring a digital marketing agency as your partner allows you to fully focus on what your business needs to grow while someone else handles the grunt work. An agency can handle all of your marketing efforts for you — and it won’t demolish any budgets.

Benefit 2: We’re more cost-effective

When you account for salaries, benefits, subscriptions, programs, office space rentals, and other factors, hiring an in-house marketing team can cost you more money long term. Many business owners fail to realize that bringing an agency into the mix can be more cost-effective and efficient than in-house marketing. For example, the money you would spend on monthly marketing efforts with an agency would be a lot less compared to the salaries and other expenses associated with paying your own team.

Partnering with a digital marketing agency means gaining customized marketing solutions designed to fit your unique business goals and budget that could take months or even years to execute internally. This approach lets you maximize your marketing budget while accessing top-tier services. We have the tools, the apps, the know-how, and the time to carry out your marketing most effectively.

Benefit 3: We’re flexible

Agencies like Baal & Spots, with our own teams, offer better flexibility and scalability compared to in-house marketing teams. As your business grows or experiences changes, agencies can quickly adjust their strategies, scale campaigns, and allocate additional resources without the need for new hires or extensive onboarding processes. When you grow, we grow with you.

Our team of experts includes specialists in various marketing areas — like SEO, content creation, and social media — allowing you full access to all of our areas of expertise. Because we handle many facets of marketing, we’re able to create a dynamic, diverse, and flexible strategy that can change and grow with your business.

Benefit 4: We are the experts

Let’s face it: Susan from accounting does not know how to run a successful marketing campaign (sorry, Susan). Even if you have an in-house Chief Marketing Officer, that position still needs plenty of support.

If you want marketing done right, leave it to the experts: us. Our team has years of experience in this industry, meaning we know where it’s headed and how to adapt accordingly. With our specialized knowledge can drastically shorten your learning curve and give you a competitive advantage right out of the gate. Also, this is our entire job, meaning our time is solely dedicated to assisting you with your digital marketing needs.

Benefit 5: We provide thorough reports

As a digital marketing agency, we believe transparency is key to building strong client partnerships. That’s why we provide in-depth reports on your campaign’s performance, tracking metrics like website traffic, conversion rates, social media metrics, SEO performance, and more. There’s no need to spend valuable time digging through a sea of data that won’t sink in.

Our team breaks down complex data into straightforward insights, so you’ll always know what’s working and where we can make improvements. With clear, actionable reporting, we ensure your marketing strategy stays focused on driving real results for your business.

How to find the right agency for your business:

Find agencies that are familiar with your industry: Baal & Spots does marketing for a variety of industries from legal, to finance, to medical.
Take a look at their results: See what the agency has been able to accomplish for other businesses like yours to give you a better idea of what they can do for you.
Stay local: Whether you’re a large global company or a small, local business, hiring an agency from your area can not only give you more facetime with the team, but they also will have a better understanding of your audience if you’re trying to target local customers.

That being said, we’re able to maintain strong relationships with our clients while being 100% remote. Wherever you are, we can fulfill your marketing needs.

Ready to hire a full-service digital marketing agency? Let’s talk.

A full-service digital marketing agency should be able to provide you with everything you need to fulfill all of your marketing goals. When you run a small business, your hands are already full; partner with the leading digital marketing agency Houston trusts for proven results.

Baal & Spots has been featured on lists for the best digital marketing agency in Houston for our intimate, tailored, and award-winning strategies and efforts that build businesses up. We’re not a giant corporation that can’t give you the attention you deserve; we are a local, small business that helps other mid-sized and small businesses take their online presence further. We are an extension of your team.

Are you ready to take your marketing efforts to new heights? Let’s start a conversation today.

5 Benefits of Hiring a Full-Service Digital Marketing Agency | Baal & Spots