How to Make Sure Your Website is Mobile-Friendly

Picture this: You're sitting at your desk, admiring your brand-new website. The desktop version is a masterpiece — gorgeous hero images, sleek navigation, and content that flows like poetry. You pull out your phone, excited to share your site with friends and followers, when you realize your user experience on mobile is…nonexistent. The site looks bad and it functions even worse.

As experts in website design and digital marketing, we’ll be honest with you: if your website isn't optimized to be mobile-friendly in 2025, you're essentially telling users you’re not open for business. With Google's mobile-first indexing and users' penchant for abandoning slow or difficult sites within seconds, lacking mobile optimization is equivalent to turning away customers at your door.

The good news is, you don't need to be a tech wizard to create a site that works beautifully on every device from the latest iPhone to your grandma's trusty tablet. At Baal & Spots, we’ve got you covered. Continue reading for some straight-talk on how to turn your stunning brand website into a premium mobile website, from the pros in digital marketing web design.

Why having a mobile-friendly website is a necessity

Since most of us are glued to our phones (guilty), it shouldn’t be a shock that mobile devices generate over 60% of all web traffic. Think about it: that's a massive chunk of potential customers who might be pinching, zooming, and eventually closing out your site in frustration. Having a website that is appealing and accessible to all users regardless of device will help make sure your creation performs at its full potential.

But beyond providing a better user experience, having a mobile-friendly website impacts your business in several crucial ways.

SEO benefits

Website design and digital marketing SEO strategies go hand in hand to maximize your site’s performance. Having a beautiful website that isn’t accessible on mobile devices limits how your audience can interact with your business.

Google uses mobile-first indexing, meaning it primarily uses the mobile version of your site for ranking and sorting your site. A mobile-friendly site is more likely to rank higher in search results, bringing more organic traffic your way. Baal & Spots goes the extra mile to lock down your website’s optimization for the best results.

Higher conversion rates

An intuitive website — where users know exactly how to interact with your site from the jump — keeps visitors engaged instead of frustrated. Users who have a positive experience on your mobile site are more likely to take action; whether that's making a purchase, filling out a form, or calling your business.

Intuitive design can also make it much easier for them to take action, making conversion easy and scrolling culminate in a decision point. At the end of the day, we want to bring viewers to your business site, keep them clicking and scrolling for as long as possible, and give them optimal opportunities to convert.

Competitive edge

Some businesses, especially those on the smaller side, still haven't optimized their sites for mobile. Having a mobile-friendly site can give you a significant advantage over competitors who haven't made the switch. The more you stand out against your competition, the better chance your website stands to rank and convert.

Broader reach

Whether you're in healthcare, entertainment , or the financial industry, your website needs to speak to your audience's needs. A mobile-friendly site allows you to reach users across a wide range of devices and contexts. A potential customer checking their phone during their morning meeting is just as good a time for conversion as when they’re browsing on a tablet while watching TV.

How do I know if my website is mobile-friendly?

Understanding whether or not your website is properly optimized for mobile can be tricky if you’re not sure what check list items are necessary. Ask yourself these questions to help you determine if your website passes the mobile-friendly test:

Is your website design responsive?
A responsive website automatically adjusts its layout to fit different screen sizes. Everything resizes and rearranges for optimal viewing on any device.
Does your website have touch-friendly navigation?
On small screens, fingers are much less precise than mouse pointers. Buttons and links need breathing room on mobile so your navigation can function properly.
Does your website load quickly?
We won’t lie, this is a big one. If your site takes more than 3 seconds to load, you're likely losing visitors. Compressing images, minimizing code, and leveraging browser caching can significantly improve load times.
Is your text readable?
If your visitors need to zoom in to read your content, you've got a problem. All text on your website should be easily readable from the get-go.
Is your content sized properly?
No one wants to scroll horizontally on a mobile device. All content should fit within the width of the screen, and images should resize accordingly.

Now that you know what to look for, let's talk solutions.

How do I make a website mobile-friendly?

If you want to optimize your website for mobile but are not sure where to start, you’re not alone. It can be a tricky task to navigate without an expert by your side. While other website and marketing companies may keep you in the dark, Baal & Spots operates as your partner to steward you towards online success.

Here are tips for how to elevate your website experience and optimize it properly for mobile.

Embrace responsive design

The most effective way to ensure your site works well on all devices is to ensure your web design adapts to any screen size. You can use fluid grids, flexible images, and CSS media queries to make this process simpler.

If you're using a content management system like WordPress, make sure your theme is responsive. If you're building from scratch, frameworks like Bootstrap or Foundation can save you a ton of time and effort.

Did all of this sound like gibberish? No worries! Partnering with us means our developers can handle the coding mumbo jumbo while you focus on running your business.

Optimize images for mobile

A factor that is often overlooked in site health is the images present in your site’s design. While pretty, large, high-resolution images can dramatically slow down your mobile website. You can use responsive images that scale appropriately, and then compress them without sacrificing quality. With us, you can have your high-resolution photos and your lightning-fast response time.

Simplify your navigation

That extensive dropdown menu that works so well on desktop could turn into a user experience nightmare on mobile. Consider implementing a hamburger menu (those three horizontal lines that expand to show options) for mobile users. Keep the most important options visible, and tuck the rest away in an easily accessible menu.

Test, test, and test again

Checking the quality of your website on mobile is a crucial step before any launch! You can try tools like Google's Mobile-Friendly Test or BrowserStack to see how your site performs on different devices. Or, if you prefer a more hands-on approach, grab a few different phones and tablets and test your site personally. What looks perfect on your iPhone might be a mess on your colleague's Android tablet, so it’s best to see it first-hand.

Want to view a website in mobile view without actually using a mobile device? Most web browsers let you simulate mobile screens. In Chrome, just right-click and select "Inspect," then click the mobile device icon in the top toolbar. Now you can see exactly how your site looks on different devices right from your desktop.

“Being mobile-friendly is a must. I always check sites on different screen sizes to make sure everything looks and works right-not just visually, but functionally too. With mobile traffic now dominating the web, being mobile-friendly is a core part of delivering a good user experience and meeting modern SEO standards.”

Manny Quizhpi | Web Developer at Baal & Spots

Need a friendly face to make your website mobile-friendly?

Your website being mobile-friendly isn't just a box to tick — it's an ongoing commitment to providing the best possible experience for your users, regardless of how they access your site. If your website is a pain to use on your mobile devices, it’s time for a change.

Sometimes, creating a mobile-optimized website requires professional assistance, especially if you are a busy business owner. Whether you need a new website or just a mobile overhaul, website and marketing companies like Baal & Spots specialize in creating responsive, mobile-optimized sites that look great and perform even better.

Our team of Houston web page design experts understands the unique challenges that businesses face in creating effective mobile experiences. We don't just make pretty websites — and trust us, they are stunning — we create digital tools that drive real business results.

Ready to take the next step? Not sure where to begin? Contact us today to get a free website audit today or call (832) 662-7725 to chat with an expert from our team! If your website sucks, it’s better that you hear it from us — the people who can actually help you.

Let's make sure your website works as hard as you do on every device.