Websites: everybody wants one, everybody needs one, but it would surprise you how often website management services are left out of many businesses' website strategy post-launch. Launching a website is certainly a milestone, but the work doesn’t stop when the site goes live. If you aren’t really sure what goes into properly maintaining a website, the digital marketing and website development professionals at Baal & Spots are here to be your guide. We help our clients turn their websites from “kinda meh” to “oh yeah” — and keep them performing at their best.
Whether you’ve recently launched your website or you’re just looking for ways to make your old site better, here are reasons why professional website management services will be beneficial for your website, and in turn, your business.
Why is website management important?
Imagine that your website is like a brand new car. Without proper maintenance like oil changes, car washes, and tire rotation your car will eventually fall into disrepair. If your car falls into disrepair, it breaks down.
After building a website, website management services ensure that your website continues to work properly. You don’t spend money on a brand new car just to let the engine rust. Having a partner who can properly maintain your website can assist your site in a multitude of ways:
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Avoid crashes and other costly disasters: Even state-of-the-art websites can run into issues sometimes, but costly crashes can easily be avoided with routine maintenance.
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Increase traffic to your website: Because search engines prioritize websites that they deem high-quality, regularly updating and properly maintaining your site will increase your site’s rankings and in turn, increase the likelihood of new and returning visitors. Search engines, algorithms, and technology are constantly changing and it’s important to keep your website up-to-date. Even if your website is at its best quality around launch time, failing to regularly update and maintain your website can lower the quality over time. Proper maintenance is an ongoing process that will pay off in the long run.
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Keep things running smoothly: Regular updates and maintenance ensure that your website is functioning and user-friendly.
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Increase security measures: Beware of hackers! Regularly keeping up with software patches and security updates will ensure that hackers, or anyone else trying to steal data and information, will be locked out.
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Enhance the user experience: User tastes and behaviors change. The features that generated leads eight months ago can begin to taper off — that’s why it’s important to monitor your site’s performance and make adjustments based on monitoring and reporting.
Essentially, professional website management services are crucial for your website’s overall performance. So, what types of services should you be looking for from a professional partner?
Keep reading: Signs you need a new website
What are website management services?
Your website isn’t complete once the website launches. There will always be a running list of tasks to do in order to keep the site running properly. Maintaining a website can be a burden, especially if you are busy running a business. The right professional partner can take website maintenance off your plate and help you focus on what matters most.
When you partner with a digital agency, website management services may include, but are not limited to, the following areas:
1. Ongoing maintenance and updates
Errors happen, but it’s important to note that any error, no matter how small, can seriously impact your website’s performance. Typical ongoing maintenance can include fixing broken links, removing duplicate pages, adding meta titles and descriptions to your pages, updating content, and more. However, there are more in-depth maintenance steps to consider including, but not limited to:
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Maintaining plug-ins: Plug-ins release updates that can help your website detect and fix any issues that could affect your website’s performance and usability. It’s better to learn of any problems before they affect customers, otherwise you may never know that a problem arose, and your customer’s could begin to lose trust or interest.
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Monitoring browser accessibility: You could be missing out on a large percentage of your website traffic that could be converting leads for your business. For example, if a form on your landing page is accessible in Safari on desktop, that user may choose to leave your website and not engage further.
It sounds like a lot … because it is. Having a professional partner by your side to fix any problems that arise can take that huge weight off of your shoulders and make sure that your website is in peak condition at all times.
2. Website security
Security might be the most important website management service. Unfortunately, all sites are vulnerable to data theft, and if you aren’t constantly updating your security measures, you might as well invite the hackers in to steal your information. An agency partner like Baal & Spots can help you to improve your security measures, while also taking the necessary steps to minimize risk for a well-protected website.
3. Content management and creation
Having optimized, relevant content on your website is just as, if not more, important than solid web design. Your website’s content will determine how highly your website is ranked on search engines. The truth is, even if your website’s pages are stuffed with SEO keywords, search engines will not rank your website highly if the content on your website is not seen as useful to searchers. You need a partner who can create and optimize content for your website in an efficient and effective manner. A digital agency like Baal & Spots can deliver quality, optimized, and relevant content for your website that will drive results.
4. Ongoing SEO
Ongoing SEO maintenance is key for bringing organic traffic to your website. Further, SEO is an ongoing process that changes with time. With search engine algorithm updates and new online search trends, most aspects of SEO will need to be reevaluated and updated consistently in order to keep your website competitive. This is where a professional partner can come in handy.
5. Website performance reports
When you hire a partner for website management services, you want to see that your money and resources are driving results. But how often should you check in on your website? Monthly reporting is ideal to observe trends as they emerge, allowing you and your digital partner to get ahead of any challenges that may be on the horizon.
How can you improve your website management?
Website management services are ongoing — so it’s important to choose the right partner to help you keep your site in tip-top shape, like you would any long-term relationship. Hiring a professional can not only take the weight off your shoulders, but can provide you guidance and experience-driven recommendations. Having a partner like Baal & Spots to carry out your website management services is a great step towards a more successful website.
What Baal & Spots can do for you
Step 1: Meet the Team
Baal & Spots is a team of cross-functional talent that is driven by hands-on client collaboration — meaning we work with you. Our Project Management team works directly with clients to figure out a website management strategy plan to boost your site’s performance and delegate tasks to our creative team. Our Content team creates relevant and high-quality content that is SEO-driven to make sure your site is optimized and seen. Our Development & Design team creates clean, user-friendly web designs to keep your audience engaged and on the site for longer, as well as push updates and give recommendations on how to make your site better.
Step 2: Create a customized website management plan
Your personal website management plan will depend on what website we’re working with.
If you are starting from scratch, you may ask yourself, “Do I need a custom website? Or should I use a template?” Baal & Spots can create a personalized website for you that best reflects your brand identity, with content that will be well optimized and relevant to your audience. From there, we will work with you to carry out any website management services that will protect your data and information and maintain your site’s performance for long-term success.
Already have a website? We can tell you what’s not working with a full website and SEO audit, and present an optimization plan to help the site reach its full potential. Throughout our partnership we will suggest, create, post, and monitor new content updates to keep your audience engaged and your website ranking well.
Step 3: We get to work
Making Baal & Spots a part of your team can give you peace of mind that your business’s website is in good hands. Our experience and desire to keep learning drive us to create websites with competitive content and innovative design, that create a smooth and effective user experience. Along with regularly scheduled meetings and monthly reports, you are encouraged to share your opinions, ideas and needs in a collaborative environment.
Looking for a partner to carry out website management services? Baal & Spots is here to help!
Website management doesn’t stop after you press publish. Though it can be tedious, having a trusted professional partner like Baal & Spots behind your site can lead to a more successful outcome for your website efforts. Our team of digital professionals all band together to provide personalized website management services tailored to your business’s needs. Together, we can get results, and help you to boost your website’s overall visibility and performance.
Baal & Spots just may be the digital marketing agency partner you need. Want to chat? Let’s connect!
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