Clarify your purpose, connect with your audience
A brand is only as powerful as its ability to communicate with its intended audience. Whether you’re an established name in need of a refresh or a brand new organization in need of a name, Baal & Spots’s creative team can help you develop a resonant brand identity designed to amplify the effectiveness of your marketing efforts — both online and off.
Our customizable branding packages can include:
- Brand messaging systems
- Audience persona development
- Naming
- Logo creation
- Visual identity and color palette
- Full-funnel analysis
- Go-to market activations
Don't just take our word for it.
More than just a logo
A strong brand strategy is about much more than a clean logo and a catchy tagline. Your brand identity is connected to your organization’s purpose. It conveys who you are, what you do, and why people should care about either. It clarifies who you exist to serve — and who you don’t.
In an age when nearly anything can be rendered a commodity, your brand is often your organization’s first line of defense against a sea of same-sounding competitors.
Our process for building memorable brands
At Baal & Spots, we follow a meticulously crafted, results-driven process designed to create strategic brand identities.
Discovery
- Organize discovery sessions that dive deep into your business
- Discuss short- and long-term goals
- Explore your origins and your culture
- Analyze competitors to determine how your brand fits into your market
Development
- Develop in-depth audience personas
- Craft distinct messaging: taglines, positioning statements, value propositions, key selling points, and more
- Create a visual identity that aligns with your brand story and audience personas
Deployment
- Collaborate with your team to ensure that our work speaks to truth
- Implement core messaging into content marketing efforts
- Utilize messaging based on strong brand identity for years to come
Results speak volumes, and so do our clients.
Transparent, integrated services make our team an extension of yours.
- 5.0
Dr. Michael Kaplan, MD
Board Certified Medical Doctor & Sinus Specialist at Kaplan Sinus Relief
I’ve worked with Baal & Spots for so long that they practically feel like an extension of my team! These guys are always available and responsive to my needs and have even gone above and beyond to help us through some truly unexpected challenges. All we have to do is tell them our goals and they find a way to help us reach them.
- 5.0
Luke Patterson
Chairman, CEO, CEPA© at Avidian Wealth Solutions
When I met the team at Baal and Spots, I was impressed by their commitment to understanding our business and our goals. Ashley, Maher, and the team took the time to conduct a thorough analysis of our target audience and learn about our industry. This resulted in a strategy that has increased our brand visibility and drove meaningful engagement across all our digital platforms.
- 5.0
Rachael Gordon
Chief Marketing Officer at Living Designs Furniture
After working with Baal & Spots on our sister company, Texas Mattress Makers, we decided it was time to give Living Designs Furniture an online facelift to help our business grow. They were able to launch our Phase 1 website in as little as 6 weeks, ensuring we were ready for when we started running TV commercials.
- 5.0
Claudia Burns
Director of Marketing at Eye Center of Texas
My team at Baal & Spots have basically become my secret weapon! When our old website simply couldn’t keep up any longer, they were able to help us create an all-new, custom site that truly did our brand justice. The benefit to our business has been incredible. The improved site experience and search performance have kept new patients finding our practice.
- 5.0
Diana Zarzuelo
Vice President of Community Philanthropy at Greater Houston Community Foundation
What I appreciate most about the team at Baal & Spots is their ability to think outside the box when it comes to complex challenges. From crafting our custom website to developing exciting and effective strategies for building a presence on social media, the team at Baal & Spots always has fresh ideas to keep our ongoing project evolving.
- 5.0
Mark Thiessen
Owner, Trial Attorney at Thiessen Law Firm
Plain and simple, these guys are the complete package. They think critically, deliver quality and find new ways to deliver value where it matters most.
- 5.0
Kelly Palms
Director of Business Development at Complete Care
What I appreciate most about the team at Baal & Spots is their ability to think outside the box when it comes to complex challenges. From crafting our custom website to developing exciting and effective strategies for building a presence on social media, the team at Baal & Spots always have fresh ideas to keep our ongoing project evolving.
We're serious about our relationships.
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FAQ
Below you will find a selection of frequently asked questions (FAQs) that provide further insight into our process, services, and the value we provide to our clients.
What makes you different from other agencies?
Baal & Spots works to understand your unique business and goals to create a tailored approach that will drive results for your brand. We don't believe in a one-size-fits-all solution and we strive to deliver personalized content marketing strategies that align with your specific objectives in both the short and long-term.
Our team is also highly experienced in data-driven techniques to ensure maximum effectiveness and ROI for our clients.
I like my logo, can I still do brand work?
100%. Whether you already have a recognizable logo, a memorable tagline, or any other branding asset you’d like to keep, Baal & Spots will meet your brand where it is to help you bring out its full potential wherever it may be currently lacking. For instance, you may have a strong visual identity but no messaging strategy. We can meet you where you are with flexible branding packages that give you everything you still need while working with what you have.
How and where do you get your work?
It’s important to us that our brand work be 100% usable for your organization. To help mitigate the risk of intellectual property conflicts, our team utilizes a combination of tools — including the US Trademark Database and a variety of search engines — to ensure that our proposed message and visual identity are reasonably unique within your space. When presenting our work, we are fully transparent about any potential issue or conflict that should be considered when evaluating our work. That said, we still advise all clients to consult with their legal counsel before pursuing intellectual property rights or a larger campaign.
How long does branding take?
Typically, a full branding project inclusive of messaging and visual identity takes around one month to complete. However, because our packages are flexible, messaging-only or visual-only brand projects may take less time depending on the project.
Does brand matter for every industry?
Any business with customers is a business that needs a brand. Though commonly associated with consumer goods, branding is critical in our interconnected world where any organization can reach anybody from anywhere. Joining the fray and maximizing your engagement with your intended audience requires that you stand out with a clear value proposition and a resonant identity.