Search engine marketing (SEM)

When it comes to creating an effective website, half the battle is making sure it’s seen by your target audience. When your ideal customer does a quick Google search, do you show up? Or do your competitors? By building a strategic roadmap that uses both organic and paid search strategies, our team can help your business rank for the terms your customers are looking for.

Paid search advertising

Sometimes your ideal customer is just one ad away. All it will take to connect with them is a strong paid search strategy and the right team beside you. You know your ideal client better than anyone, and we know how to find them. After working together to create a strategy, we’ll handle all the heavy lifting including content creation and design, ad management and campaign management on the platforms that matter most to your clients. When it’s all said and done, we’ll track the results to ensure that we’re connecting you to your ideal customer at the lowest possible cost.

Social media

In a media-driven world, your social media presence is often the difference between a conversion and a lost lead. So, whether you’re looking to step up your Facebook game or navigate into the world of TikTok, our multi-channel marketing efforts position your organization for long-term success, helping customers find you by driving action on the social channels most relevant to your target audience.

Email marketing

Once you’ve got the lead, how do you properly convert them into paying customers? We do! Email marketing is still just as relevant as it ever was, if not more. Emails can be used to move a lead throughout the sales funnel, promote discounts and new services or to connect with your current customers in new ways.

Baal & Spots can create content, manage email campaigns and track the results for your business to save you time, all while optimizing your digital strategy.

Marketing automation

At Baal & Spots, we’re all about making your life (and ours) easier. Marketing automation allows us to do just that. We help your business target its customers and nurture those relationships with automated messages across multiple digital channels by incorporating aspects such as drip campaigns, abandoned cart emails, feedback surveys, and more.