Climb search rankings where your ideal customers are looking
Baal & Spots delivers professional SEO services that focus on business outcomes, not just rankings. We integrate technical site architecture, strategic content creation, and data-informed keyword targeting to build search visibility that attracts qualified prospects. Our approach eliminates wasted resources on irrelevant traffic, instead creating sustainable organic search success that directly impacts your revenue goals.
To achieve this, we offer a comprehensive suite of website and SEO services designed to meet your specific needs, including:
- On-page SEO
- Local SEO
- Multi-location SEO
- Technical SEO
- Off-page SEO and link building
- Keyword research and strategy
- Content writing
- Ongoing optimization
- Competitive analysis
- In-depth monthly reporting
Our award-winning sites don’t just look good — they drive growth and generate revenue.
Increase in YoY conversions for a financial client driven by quality rankings.
Median increase of page 1 rankings and organic traffic across our portfolio.
Increase in lead value for a wealth management firm following a website redesign.
Thiessen Law Firm
Website, Marketing, Digital Advertising
- Page 1 search results since start39x
- Paid ad ROI YoY125%
- Online revenue YoY27%
Kaplan Sinus Relief
Website, Marketing, Digital Advertising
- Top 3 rank position since launch22x
- MoM lead increase post launch2x
- YoY organic lead increase152%
Avidian Wealth Solutions
Website, Marketing, Digital Advertising
- YoY increase in conversions190%
- YoY increase in lead value146%
- Top 3 rank position44x
Growth numbers you only see in movies.
Earn visibility where it matters most
Your customers are actively searching for solutions — but most businesses remain virtually invisible to these high-intent prospects. Without effective search visibility, even exceptional products and services go undiscovered in the depths of search results.
SEO isn't just about technical optimization, it's about connecting your business with customers precisely when they need you. At Baal & Spots, we transform your digital presence through strategic content development and data-backed optimization that elevates your organic search performance. We focus on sustainable ranking improvements that deliver consistent, qualified traffic month after month.
Our approach prioritizes quality over quantity, targeting search terms with genuine business potential rather than vanity metrics that look impressive but fail to drive revenue. Through methodical implementation and continuous refinement, we build search visibility that functions as a reliable, scalable channel for business growth.
Our process for effective SEO
The sites you see ranking first on Google? They didn’t get there overnight. It took a well-planned and meticulously executed strategy to get there. We’re here to make that happen for your business.
Our process is crafted from experience to ensure that our end strategy is perfectly aligned with your vision, your brand, and your goals.
Setup and creation
- Research your market and competitors
- Identify short- and long-term business goals
- Create strategy and opportunity roadmap
- Client review and collaboration on content plan
Implementation
- Content authorship
- On- and off-page optimizations
- Execute link building
- Set up tracking and analytics
Ongoing reporting
- Regular monitoring of performance
- Detailed monthly reports
- Adjustments to strategy based on data analysis
- Continuous optimization and improvement of content
Results speak volumes, and so do our clients.
Transparent, integrated services make our team an extension of yours.
- 5.0
Dr. Michael Kaplan, MD
Board Certified Medical Doctor & Sinus Specialist at Kaplan Sinus Relief
I’ve worked with Baal & Spots for so long that they practically feel like an extension of my team! These guys are always available and responsive to my needs and have even gone above and beyond to help us through some truly unexpected challenges. All we have to do is tell them our goals and they find a way to help us reach them.
- 5.0
Luke Patterson
Chairman, CEO, CEPA© at Avidian Wealth Solutions
When I met the team at Baal and Spots, I was impressed by their commitment to understanding our business and our goals. Ashley, Maher, and the team took the time to conduct a thorough analysis of our target audience and learn about our industry. This resulted in a strategy that has increased our brand visibility and drove meaningful engagement across all our digital platforms.
- 5.0
Rachael Gordon
Chief Marketing Officer at Living Designs Furniture
After working with Baal & Spots on our sister company, Texas Mattress Makers, we decided it was time to give Living Designs Furniture an online facelift to help our business grow. They were able to launch our Phase 1 website in as little as 6 weeks, ensuring we were ready for when we started running TV commercials.
- 5.0
Claudia Burns
Director of Marketing at Eye Center of Texas
My team at Baal & Spots have basically become my secret weapon! When our old website simply couldn’t keep up any longer, they were able to help us create an all-new, custom site that truly did our brand justice. The benefit to our business has been incredible. The improved site experience and search performance have kept new patients finding our practice.
- 5.0
Diana Zarzuelo
Vice President of Community Philanthropy at Greater Houston Community Foundation
What I appreciate most about the team at Baal & Spots is their ability to think outside the box when it comes to complex challenges. From crafting our custom website to developing exciting and effective strategies for building a presence on social media, the team at Baal & Spots always has fresh ideas to keep our ongoing project evolving.
- 5.0
Mark Thiessen
Owner, Trial Attorney at Thiessen Law Firm
Plain and simple, these guys are the complete package. They think critically, deliver quality and find new ways to deliver value where it matters most.
- 5.0
Kelly Palms
Director of Business Development at Complete Care
What I appreciate most about the team at Baal & Spots is their ability to think outside the box when it comes to complex challenges. From crafting our custom website to developing exciting and effective strategies for building a presence on social media, the team at Baal & Spots always have fresh ideas to keep our ongoing project evolving.
We're serious about our relationships.
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FAQ
Below you will find a selection of frequently asked questions (FAQs) that provide further insight into our process, services, and the value we provide to our clients.
What makes you different from other agencies?
Baal & Spots approaches SEO as a holistic business strategy, not a series of technical checkboxes. Because we offer additional services that go beyond the scope of traditional SEO and SEM agencies, like branding and messaging and programmatic advertising, every marketing service from Baal & Spots works together within your high-level marketing framework, eliminating waste and creating essential synergies.
Our team integrates advanced technical expertise in all of our service offerings from website design and development to strategic content development, focusing on improvements that drive revenue rather than surface-level statistics. We establish clear KPIs tied directly to your business goals, maintaining complete transparency throughout the process.
Learn more: Why hire a digital marketing agency?
Is it worth paying for SEO services?
Professional SEO optimization services deliver sustainable organic traffic that continues producing returns long after your initial investment. While proper implementation requires expertise, the long-term value of qualified organic traffic typically provides the highest ROI of any digital marketing channel. Our clients see consistent performance improvements that translate directly to increased leads and revenue.
How is SEO performance measured?
We track a comprehensive set of metrics including organic traffic growth, keyword visibility, conversion rates, and revenue attribution from organic search. Our monthly reporting connects these technical metrics to your business outcomes through clear, actionable insights. We focus on measuring quality over quantity, prioritizing metrics that reflect genuine business impact while also celebrating the improved rankings and visibility that drive sustained long-term performance.
How do I tell if my SEO expert is doing a good job?
Effective SEO should be obvious, but this isn’t always the case. At Baal & Spots, you’ll get a full report every month detailing technical metrics informed by your most important business outcomes. SEO experts should implement ongoing improvements to your site's technical foundation, content quality, and backlink profile while clearly communicating how these changes impact your revenue. Over a longer time horizon, you should look for consistent growth in qualified organic traffic that converts to leads or sales.
Is SEO or SEM more important?
SEO and SEM serve different strategic purposes in your digital marketing ecosystem. Services for SEO build sustainable organic visibility over time, while SEM provides immediate visibility for highly competitive terms. The right balance depends on your specific goals, competitive landscape, and timeline. Our team of industry experts can help determine the optimal strategy based on your unique situation.
How much work is outsourced, if any? Do you use AI?
All SEO work is handled by our in-house team of specialists without outsourcing to overseas teams. While we do leverage AI tools to enhance our efficiency in research and analysis, all strategy development, content creation, and implementation is executed by our experienced professionals. Our human expertise ensures quality, creativity, and strategic thinking that automated solutions simply can’t replicate.