The right audience, at the right time
Baal & Spots merges content-driven on-page SEO, technical SEO methodology, and focused search engine marketing (SEM) to ensure conversions and lead generation over meaningless impressions and clicks. This integrated approach guarantees that your time and resources are used effectively, driving maximum value and ROI.
To achieve this, we offer a comprehensive suite of services designed to meet your search engine marketing needs, including:
- Local SEO
- Multi-location SEO
- Link building
- Listings maintenance
- Keyword strategy
- Reputation management
- Ongoing optimization
- Competitive analysis
- In-depth monthly reporting
Our award-winning sites don’t just look good — they drive growth and generate revenue.
Increase in YoY conversions for a financial client driven by quality rankings.
Median increase of page 1 rankings and organic traffic across our portfolio.
Increase in lead value for a wealth management firm following a website redesign.
Thiessen Law Firm
Website, Marketing, Digital Advertising
- Page 1 search results since start39x
- Paid ad ROI YoY125%
- Online revenue YoY27%
Kaplan Sinus Relief
Website, Marketing, Digital Advertising
- Top 3 rank position since launch22x
- MoM lead increase post launch2x
- YoY organic lead increase152%
Avidian Wealth Solutions
Website, Marketing, Digital Advertising
- YoY increase in conversions190%
- YoY increase in lead value146%
- Top 3 rank position44x
Growth numbers you only see in movies.
Be found by the people who need you
Many businesses struggle to effectively reach their target audience online, missing out on growth due to poor visibility in search engine results pages. That’s where search engine marketing comes in.
SEO emphasizes enhancing a website to garner sustainable organic traffic in the long term, while paid search boosts traffic and visibility for high-competition keywords in the short term. Together, they provide a powerful and comprehensive approach to getting your business in front of the right people at the right time.
At Baal & Spots, we implement a seamless integration of both SEO and SEM to drive significant growth for your business. This blended approach allows us to boost your website's visibility, reach your target audience more effectively, and ultimately improve your bottom line. Our strategies are ROI-driven, time-tested, and structured to drive meaningful wins in competitive markets.
Our process for effective search engine marketing
The sites you see ranking first on Google? They didn’t get there overnight. It took a well-planned and meticulously executed strategy to get there. We’re here to make that happen for your business.
Our process is crafted from experience to ensure that our end strategy is perfectly aligned with your vision, your brand, and your goals.
Setup and creation
- Research your market and competitors
- Identify short- and long-term business goals
- Create strategy and opportunity roadmap
- Client review and collaboration on content plan
Implementation
- Content authorship
- On- and off-page optimizations
- Execute link building
- Set up tracking and analytics
Ongoing reporting
- Regular monitoring of performance
- Detailed monthly reports
- Adjustments to strategy based on data analysis
- Continuous optimization and improvement of content
Results speak volumes, and so do our clients.
Transparent, integrated services make our team an extension of yours.
- 5.0
Dr. Michael Kaplan, MD
Board Certified Medical Doctor & Sinus Specialist at Kaplan Sinus Relief
I’ve worked with Baal & Spots for so long that they practically feel like an extension of my team! These guys are always available and responsive to my needs and have even gone above and beyond to help us through some truly unexpected challenges. All we have to do is tell them our goals and they find a way to help us reach them.
- 5.0
Luke Patterson
Chairman, CEO, CEPA© at Avidian Wealth Solutions
When I met the team at Baal and Spots, I was impressed by their commitment to understanding our business and our goals. Ashley, Maher, and the team took the time to conduct a thorough analysis of our target audience and learn about our industry. This resulted in a strategy that has increased our brand visibility and drove meaningful engagement across all our digital platforms.
- 5.0
Rachael Gordon
Chief Marketing Officer at Living Designs Furniture
After working with Baal & Spots on our sister company, Texas Mattress Makers, we decided it was time to give Living Designs Furniture an online facelift to help our business grow. They were able to launch our Phase 1 website in as little as 6 weeks, ensuring we were ready for when we started running TV commercials.
- 5.0
Claudia Burns
Director of Marketing at Eye Center of Texas
My team at Baal & Spots have basically become my secret weapon! When our old website simply couldn’t keep up any longer, they were able to help us create an all-new, custom site that truly did our brand justice. The benefit to our business has been incredible. The improved site experience and search performance have kept new patients finding our practice.
- 5.0
Diana Zarzuelo
Vice President of Community Philanthropy at Greater Houston Community Foundation
What I appreciate most about the team at Baal & Spots is their ability to think outside the box when it comes to complex challenges. From crafting our custom website to developing exciting and effective strategies for building a presence on social media, the team at Baal & Spots always has fresh ideas to keep our ongoing project evolving.
- 5.0
Mark Thiessen
Owner, Trial Attorney at Thiessen Law Firm
Plain and simple, these guys are the complete package. They think critically, deliver quality and find new ways to deliver value where it matters most.
- 5.0
Kelly Palms
Director of Business Development at Complete Care
What I appreciate most about the team at Baal & Spots is their ability to think outside the box when it comes to complex challenges. From crafting our custom website to developing exciting and effective strategies for building a presence on social media, the team at Baal & Spots always have fresh ideas to keep our ongoing project evolving.
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FAQ
Below you will find a selection of frequently asked questions (FAQs) that provide further insight into our process, services, and the value we provide to our clients.
What makes you different from other agencies?
At Baal & Spots, we don't just offer a one-size-fits-all approach. We take the time to understand your business, industry, and target audience to create customized strategies that drive real growth and ROI. Our team has years of experience in both SEO and SEM, allowing us to seamlessly integrate both strategies and provide comprehensive solutions for your online presence.
Beyond that, we offer additional services that go beyond the scope of traditional SEO and SEM agencies, such as website design, branding, and strategic consulting. Any strategies we use for SEO and SEM will be anchored in your overall business goals and brand identity, ensuring a cohesive and effective approach.
What is the difference between SEO and SEM? Do I need both?
SEO focuses on optimizing a website for organic search traffic, whereas SEM includes both paid and organic strategies to increase visibility and drive traffic. While both are important for an effective online presence, as they work together to improve your chances of being discovered by potential customers, both SEO and SEM may not be needed for your business goals.
Our team can assess your specific needs and create a customized plan that fits your budget and objectives. We believe in transparency and will only recommend strategies that align with your overall goals, ensuring maximum ROI for your business.
How long does it take to see results from search engine marketing?
While SEO is a longer-term strategy that requires patience and consistency (usually it takes 3-5 months for clients to see results, depending on the overall health of their website), paid search through SEM can provide results on a shorter timeline. Our goal is always to create long-lasting growth for our clients, so we typically implement both strategies to achieve that. However, the time it takes to see results can vary based on factors such as competition, industry, and budget.
How do you measure the success of search engine marketing?
We understand the importance of measuring ROI for any marketing efforts so we provide in-depth monthly reporting that tracks key metrics such as organic traffic, keyword rankings, conversions, and more. We also use Google Analytics and other tools to track website performance and make data-driven decisions for ongoing optimization.
How much work is outsourced, if any? Do you use AI?
At Baal & Spots, we believe in the power of human expertise and the personal touch it provides. Each aspect of our strategies, from research and planning to execution and optimization, is handled in-house by our skilled team.
While we leverage AI technology and data-driven insights to refine our processes and strategies, we ensure that they complement our human intelligence and creativity, rather than replacing it.