Branding, website, animation, marketing
Baal & Spots worked on a comprehensive approach to marketing for LifeEnergy, an online energy retailer based in Houston, Texas that provides its customers with the ability to offset 100% of their energy consumption with renewable energy. We helped reimagine LifeEnergy’s image starting with their website — providing consumers easy access to a greener future by providing simple, easy-to-understand, waste-free electricity plans.
LifeEnergy selected Baal & Spots to create a refreshing, modern website and a plan so that energy consumers across seven states could sign up for a LifeEnergy plan. Baal & Spots worked in tandem with the LifeEnergy marketing team, increasing enrollment and online traffic anchored by a new brand persona and optimized user engagement.
Baal & Spots developed a streamlined version of LifeEnergy’s original brand with a distinctive, modern look, feel and voice. Our website design distinguishes LifeEnergy from other energy companies while maintaining the important navigational structure of a traditional energy website. We also retained elements of LifeEnergy’s previous branding in order to preserve successful aspects of the brand’s core identity that existing customers had come to expect.
Meeting LifeEnergy’s enrollment challenges involved a multi-pronged approach.
LifeEnergy uses proprietary software for consumers to enroll online, which required a step for manual entry. To solve the issues with user error, we created an API to connect online enrollment with the software. This saves the LifeEnergy team time and ensures that the customer experience is optimized from start to finish.
Before we began working with LifeEnergy, any changes in plan information had to be manually updated in multiple places by a developer. The lag between real-time updates and mistaken manual data created negative customer experiences. With the new website integrations, product updates can be incorporated simply with the click of a button.
LifeEnergy’s previous website showed all plans for all states and required users to manually select their location. Selecting the wrong plan deterred prospective clients from completing the enrollment process. With our help, location is automatically detected, ensuring a better hence ensuring a better online experience and increasing enrollments.
For a strategic content plan that would bring in new users, keep them involved, establish trust and increase enrollments, Baal & Spots created several types of creative content to achieve these goals. We created graphics and built animations that were sleek and lighthearted. wrote landing page content that was punchy, yet conversational and direct. We also wrote SEO-friendly content for LifeEnergy’s webpages and blogs.
LifeEnergy’s recent success has led to their acquisition by Direct Power. From energy underdog to industry game-changer, the future keeps looking greener.
Six software technologies, one seamless experience.
In as little as three months after launch (comparing November 2018 to November 2017), LifeEnergy saw the following results.
All Website Users
(32,475 v. 9,089)
New Website Users
(28,272 v. 7,161)
New Visitor Enrollments
(739 v. 10)
Returning Visitor Enrollments
(233 v. 21)
(972 v. 31)
(265 v. 1)
Baal & Spots provides the ideal integration of design, development, and strategy for LifeEnergy’s marketing needs. After speaking with Baal & Spots, I immediately knew they were the right partners in terms of forward-thinking design and expert development knowledge. During our production process, I contributed with many concepts, and they were always able to steer us in the direction that best served our business goals and cost-efficiency. Now that the website has been launched, they continue to work with us on a daily basis to accommodate a spectrum of projects with varying objectives. If something comes up, all I have to do is call Ashley and they are on it! Baal & Spots has made my work infinitely more efficient and enjoyable — they truly are my extended marketing team.
Director of Marketing