Social media management & content creation
We manage social media with purpose — crafting content that captures your brand’s voice, engages your audience, and builds lasting visibility. Our social media services are designed to grow with your business, adapt to platform trends, and drive real results across every channel.
Collaborative, creative, and performance-driven social media services
At Baal & Spots, we turn your brand’s vision into a dynamic social presence through time-tested strategies, original content, and ongoing collaboration.
We combine audience insights, trend analysis, and your unique brand voice to create content that connects and converts. From creative direction to performance tracking, every post is designed to stand out and support your bigger business goals.
- Social media strategy & planning
- Multi-platform management
- Paid ad management
- Monthly content calendars
- Video production & graphic creation
- On-site content creation
- Creative direction & shotlists
- Post scheduling & publishing
- Community engagement
- Analytics & performance tracking
- Platform setup & optimization
Our award-winning sites don’t just look good — they drive growth and generate revenue
increase in lead value
Within three months following a redesign for one of our ongoing financial clients.
increase in organic traffic
Through our content marketing and search engine optimization, despite major strategy shifts
years
Our client relationships average 4 years in duration with a 3-year median, nearly all of them are still running today.
Thiessen Law Firm
Website, Marketing, Digital Advertising
- Page 1 search results since start39x
- Paid ad ROI YoY125%
- Online revenue YoY27%
Understanding Houston
Website, Marketing, Social
- Page 1 search terms YoY3x
- Organic social followers YoY290%
- Total social follower growth1,000%
Holmes Smokehouse
Social, Digital Advertising
- Instagram reel views79.6K
- Increase in followers across all channels1,889%
- Increase in average daily reach471%
Don't just take our word for it.
Social media is more than just posting — it’s your digital first impression
The average user spends just a few seconds deciding whether to keep scrolling or engage. In that short window, your content needs to stop the scroll, spark interest, and build trust — without feeling like a sales pitch.
When your social media presence is built with intention, it becomes more than a feed. It becomes a powerful tool for storytelling, connection, and growth. It reinforces your brand identity, establishes credibility, and turns casual followers into loyal customers.
It’s not just about pretty posts. Strategy, consistency, and creative direction all play a part in making your content work harder. From visual identity to audience engagement, every piece of your social media presence should be designed to drive results.
At Baal & Spots, we don’t just manage your social — we shape it to perform with purpose.
Our process for impactful social media and content creation
Successful social media starts with a clear strategy. Our proven process is designed to align your content with your brand’s voice, audience expectations, and business goals — ensuring every post, story, and reel delivers meaningful engagement and drives growth.
Planning
- Define social media goals and KPIs
- Conduct audience research and competitive analysis
- Develop platform-specific content strategies
- Create a monthly content calendar and posting schedule
Creation
- Produce branded visuals, graphics, and videos
- Write engaging captions and calls to action
- Plan and execute styled content shoots
- Develop reels, stories, and multi-format posts
Amplification
- Schedule and publish content for optimal times
- Monitor engagement and respond to audience interactions
- Run targeted paid promotion campaigns
- Analyze performance metrics and optimize accordingly
Results speak volumes, and so do our clients.
Transparent, integrated services make our team an extension of yours.
- 5.0
Diana Zarzuelo
Vice President of Community Philanthropy at Greater Houston Community Foundation
What I appreciate most about the team at Baal & Spots is their ability to think outside the box when it comes to complex challenges. From crafting our custom website to developing exciting and effective strategies for building a presence on social media, the team at Baal & Spots always has fresh ideas to keep our ongoing project evolving.
- 5.0
Rachael Gordon
Chief Marketing Officer at Living Designs Furniture
After working with Baal & Spots on our sister company, Texas Mattress Makers, we decided it was time to give Living Designs Furniture an online facelift to help our business grow. They were able to launch our Phase 1 website in as little as 6 weeks, ensuring we were ready for when we started running TV commercials.
- 5.0
Dr. Michael Kaplan, MD
Board Certified Medical Doctor & Sinus Specialist at Kaplan Sinus Relief
I’ve worked with Baal & Spots for so long that they practically feel like an extension of my team! These guys are always available and responsive to my needs and have even gone above and beyond to help us through some truly unexpected challenges. All we have to do is tell them our goals and they find a way to help us reach them.
- 5.0
Luke Patterson
Chairman, CEO, CEPA© at Avidian Wealth Solutions
When I met the team at Baal and Spots, I was impressed by their commitment to understanding our business and our goals. Ashley, Maher, and the team took the time to conduct a thorough analysis of our target audience and learn about our industry. This resulted in a strategy that has increased our brand visibility and drove meaningful engagement across all our digital platforms.
- 5.0
Rachael Gordon
Chief Marketing Officer at Texas Mattress Makers
The best team to work with! We love partnering with Baal & Spots! They are extremely diligent and forward-thinking which is important in the digital world. We would not trust our e-commerce business or digital marketing with anyone else!
- 5.0
Claudia Burns
Director of Marketing at Eye Center of Texas
My team at Baal & Spots have basically become my secret weapon! When our old website simply couldn’t keep up any longer, they were able to help us create an all-new, custom site that truly did our brand justice. The benefit to our business has been incredible. The improved site experience and search performance have kept new patients finding our practice.
- 5.0
Mark Thiessen
Owner, Trial Attorney at Thiessen Law Firm
Plain and simple, these guys are the complete package. They think critically, deliver quality and find new ways to deliver value where it matters most.
- 5.0
Kelly Palms
Director of Business Development at Complete Care
What I appreciate most about the team at Baal & Spots is their ability to think outside the box when it comes to complex challenges. From crafting our custom website to developing exciting and effective strategies for building a presence on social media, the team at Baal & Spots always have fresh ideas to keep our ongoing project evolving.
- 5.0
Elena White
Executive Director at Connective
The new site finds the best ways to tell our story, articulate what we do, and highlight how we can transform social services – together!
We're serious about our relationships.
Social media services keep you in the conversation
Being active on social media isn't just about posting regularly — it's about building meaningful connections that drive real business results. At Baal & Spots, we understand that effective social media marketing requires the same strategic, data-driven approach we bring to all our digital marketing services. We don't believe in posting for the sake of posting; every piece of content, every interaction, and every campaign is designed with your business goals and audience needs at the center.
Social media strategy and planning
Every successful social media presence starts with a solid foundation. We develop holistic strategies that align your social media efforts with your broader business objectives, identifying the platforms where your audience is most active and the content types that drive engagement. Our planning process includes competitive analysis, content calendars, and clear success metrics that ensure your social media investment delivers measurable returns.
Content creation and curation
Compelling content is the heart of social media success. Our creative team produces original, brand-aligned content that tells your story while providing genuine value to your followers. From engaging, designed visuals to in-house videos that show off your brand’s personality to underscore authenticity, we create content that not only looks great but also drives your audience toward meaningful action.
Social media management and community engagement
Rome wasn’t built in a day — and neither are lasting relationships with your clients. We handle day-to-day posting, monitor your channels for mentions and comments, and respond to your community in your brand's voice. Because consistent presence and authentic engagement are the way to build an audience. Our community management approach treats every interaction as an opportunity to strengthen customer relationships and showcase what makes your business special.
Social media advertising and promotion
While organic reach is valuable, strategic paid promotion amplifies your message to reach the right people at the right time. We design targeted advertising campaigns that complement your organic content strategy, leveraging detailed audience insights to maximize your return on ad spend. Whether you're exploring the benefits of Facebook ads or deciding whether YouTube Shorts vs Instagram Reels will be right for your video strategy, we'll guide you toward the most effective approach for your goals.
Audience research and targeting
Understanding your audience is fundamental to social media success. We conduct thorough research into your target demographics, analyzing their behaviors, preferences, and online habits to inform our content strategy and targeting decisions. This research-driven approach helps ensure your social media efforts connect with people who are genuinely interested in what you offer, leading to higher engagement and better conversion rates.
Continue reading: How to create a buyer persona
FAQ
What makes you different from other social media services companies?
We’re a full-service digital marketing agency, which means you’re not just getting the benefits of working with social media experts — you can get access to our SEO experts, our designers and developers, our website management services, and more.
You might not have any idea how many opportunities you miss out on when your marketing channels operate in isolation, but we do. Which is why we’re not just interested in posting squares to your feed a few times a week; we’re interested in amplifying all of your marketing channels with our cross-disciplinary teams.
Which social media platforms are right for my business?
The best platforms depend on where your target audience spends their time and how they prefer to engage with brands. We analyze your customer demographics, industry trends, and business goals to recommend the most effective platform mix. Whether you need LinkedIn for B2B connections, Instagram for visual storytelling, we base our recommendations on data and your specific objectives to draft multi-platform strategies rather than following one-size-fits-all approaches.
How often should I post on social media to maintain my social media presence?
Posting frequency varies by platform, audience expectations, and content quality. We develop customized posting schedules based on when your audience is most active and what type of content performs best for your brand. We would recommend that your organic social media strategy focuses on consistency and value over volume — we'd rather post three high-quality pieces per week than daily content that doesn't resonate with your audience.
Do small businesses need social media marketing services?
Absolutely. Social media levels the playing field, allowing small businesses to compete with larger companies by building real relationships within their local communities and target audiences. For Houston-area businesses, social media provides an excellent opportunity to showcase personality, share behind-the-scenes content, and connect with customers in ways that larger corporations often struggle to replicate authentically.
How do you measure the success of my social media marketing strategy?
We track performance metrics that directly relate to your business objectives, going beyond vanity metrics like follower counts to focus on engagement quality, website traffic, lead generation, and conversion rates. Through detailed marketing data analytics, we provide monthly reports that show exactly how your social media investments contribute to your bottom line, allowing us to continuously iterate upon and improve your strategy for better results.