Chart a clear path to increased ROI
Growth without strategy often leads to tragedy. We prefer to begin any project by developing a clear understanding of your goals, your competitive landscape, and your budget before recommending any marketing tactics or channels.
Whether you have great content in need of a proper distribution strategy, a social media campaign concept in need of an audience, a great product with no online presence, or any digital marketing dilemma in between, our team of marketing strategists will work with you to determine an ROI-led path forward customized to you and your strategic needs.
Our customizable branding packages include:
- Go-to-market planning
- Search engine marketing strategies
- Social media strategies
- A/B testing
- Cross-channel analysis
- Customer lifecycle analysis
- Reporting and budget optimizations
- Lead analysis
- And more
Data-driven strategies for better outcomes
organic impressions
Per month across our entire client portfolio including consumer goods clients.
organic search growth
Plus 30% increase in conversions. Strategic search- and conversion-optimization efforts engaged our client's target audience.
years
Our client relationships average 5 years in duration, nearly all of them are still running today.
Thiessen Law Firm
Website, Marketing, Digital Advertising
- Page 1 search results since start39x
- Paid ad ROI YoY125%
- Online revenue YoY27%
Kaplan Sinus Relief
Website, Marketing, Digital Advertising
- Top 3 rank position since launch22x
- MoM lead increase post launch2x
- YoY organic lead increase152%
Avidian Wealth Solutions
Website, Marketing, Digital Advertising
- YoY increase in conversions190%
- YoY increase in lead value146%
- Top 3 rank position44x
Growth numbers you only see in movies.
Align spend with growth
No one marketing tactic can ensure growth for all businesses. Some customer journeys are lined with high-value search terms perfect for organic SEO campaigns, others require ongoing nurturing through a combination of paid and organic efforts, and others require a full brand realignment in coordination with a full digital strategy refresh.
Wherever you stand, Baal & Spots will work with you to determine an effective path forward that optimizes your spending toward stated objectives and achievable results – not inflated projections and misaligned expectations.
Our process for creating business growth
At Baal & Spots, we follow a meticulously crafted, results-driven process designed to create strategic brand identities.
Discovery
- Organize discovery sessions that dive deep into your business
- Develop in-depth personas, a summary of your challenges, and our proposed solutions
- Craft a growth plan that unites business needs with long-term goals
Deployment
- Identify and adapt paths to conversion
- Develop engaging, targeted creative assets
- Begin testing to ensure short-term goals are being met.
Reporting and refining
- Regularly test strategies and monitor performance
- Share detailed monthly reports and growth insights
- Adjust and refine to grow and scale your marketing efforts
Results speak volumes, and so do our clients.
Transparent, integrated services make our team an extension of yours.
- 5.0
Dr. Michael Kaplan, MD
Board Certified Medical Doctor & Sinus Specialist at Kaplan Sinus Relief
I’ve worked with Baal & Spots for so long that they practically feel like an extension of my team! These guys are always available and responsive to my needs and have even gone above and beyond to help us through some truly unexpected challenges. All we have to do is tell them our goals and they find a way to help us reach them.
- 5.0
Luke Patterson
Chairman, CEO, CEPA© at Avidian Wealth Solutions
When I met the team at Baal and Spots, I was impressed by their commitment to understanding our business and our goals. Ashley, Maher, and the team took the time to conduct a thorough analysis of our target audience and learn about our industry. This resulted in a strategy that has increased our brand visibility and drove meaningful engagement across all our digital platforms.
- 5.0
Rachael Gordon
Chief Marketing Officer at Living Designs Furniture
After working with Baal & Spots on our sister company, Texas Mattress Makers, we decided it was time to give Living Designs Furniture an online facelift to help our business grow. They were able to launch our Phase 1 website in as little as 6 weeks, ensuring we were ready for when we started running TV commercials.
- 5.0
Claudia Burns
Director of Marketing at Eye Center of Texas
My team at Baal & Spots have basically become my secret weapon! When our old website simply couldn’t keep up any longer, they were able to help us create an all-new, custom site that truly did our brand justice. The benefit to our business has been incredible. The improved site experience and search performance have kept new patients finding our practice.
- 5.0
Diana Zarzuelo
Vice President of Community Philanthropy at Greater Houston Community Foundation
What I appreciate most about the team at Baal & Spots is their ability to think outside the box when it comes to complex challenges. From crafting our custom website to developing exciting and effective strategies for building a presence on social media, the team at Baal & Spots always has fresh ideas to keep our ongoing project evolving.
- 5.0
Mark Thiessen
Owner, Trial Attorney at Thiessen Law Firm
Plain and simple, these guys are the complete package. They think critically, deliver quality and find new ways to deliver value where it matters most.
- 5.0
Kelly Palms
Director of Business Development at Complete Care
What I appreciate most about the team at Baal & Spots is their ability to think outside the box when it comes to complex challenges. From crafting our custom website to developing exciting and effective strategies for building a presence on social media, the team at Baal & Spots always have fresh ideas to keep our ongoing project evolving.
We're serious about our relationships.
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FAQ
Below you will find a selection of frequently asked questions (FAQs) that provide further insight into our process, services, and the value we provide to our clients.
What makes you different from other agencies?
Baal & Spots works to understand your unique business and goals to create a tailored approach that will drive results for your brand. We don't believe in a one-size-fits-all solution and we strive to deliver personalized content marketing strategies that align with your specific objectives in both the short and long-term.
Our team is also highly experienced in data-driven techniques to ensure maximum effectiveness and ROI for our clients.
How do I know you understand my industry?
The entire team at Baal & Spots is made up of business-sensitive creatives with years of experience and exposure in many different industries. If we haven’t worked in your industry yet, our discovery process ensures that we will launch any and all campaigns from a place of shared alignment and understanding.
Discovery sessions ensure your voice and needs are heard, personas ensure we are talking to the right people, and our executive summaries ensure that we are fully aligned before a single dollar is spent on creative production or media placement.
Do you offer strategy as a stand-alone service?
Our service packages are highly customizable. However, our growth marketing strategy services are typically offered to strengthen ongoing marketing efforts including (but not limited to) search engine optimization, paid search, social media, organic content marketing, brand development, and more.