Engage, delight, and convert your target audience
Baal & Spots develops custom content marketing strategies that ensure every step in your customer journey is lined with helpful, persuasive creative that uplifts your broader marketing strategies and delivers lasting value to your customers and your business.
Our comprehensive services are designed to cater to every facet of your content marketing needs and can include:
- Blogging
- Social media
- Video scripting & concepting
- Email marketing & automation
- Custom graphics
- Premium content & ebooks
- Web experiences
- White papers
- Guides & infographics
Our award-winning sites don’t just look good — they drive growth and generate revenue.
Page one rankings across content marketing portfolio.
Average cross-platform engagement rate on social media.
Average cost per click on social media ads for a furniture client, 30% lower than industry average.
Avidian Wealth Solutions
Website, Marketing, Digital Advertising
- YoY increase in conversions190%
- YoY increase in lead value146%
- Top 3 rank position44x
Thiessen Law Firm
Website, Marketing, Digital Advertising
- Page 1 search results since start39x
- Paid ad ROI YoY125%
- Online revenue YoY27%
Holmes Smokehouse
Social, Digital Advertising
- Instagram reel views79.6K
- Increase in followers across all channels1,889%
- Increase in average daily reach471%
Don't just take our word for it.
Keep your brand in the conversation
Many businesses struggle with the challenges of establishing a robust online presence and reaching their target audience effectively. They may be producing content, but it's not engaging, valuable, or strategically aligned with their marketing goals. That's where we come in.
Our content is crafted to nurture customer relationships, increase brand awareness, inspire customer loyalty, and drive revenue.
Our strategies help you connect with your audience and drive business results by providing relevant, valuable, and consistent content across multiple channels.
But creating compelling content is only half the battle. That's why we take a data-driven approach to content distribution to make sure that your content reaches its intended audience and drives profitable customer action.
Our process for effective content marketing
At Baal & Spots, we follow a meticulously crafted, results-driven process that increases the effectiveness of your content marketing.
Setup
- Research your market and find your audience
- Identify and audit your competitors
- Determine short- and long-term content marketing goals
- Discover and optimize paths towards conversion
Creation
- Draft sustainable and responsive content strategy
- Design custom graphics and compelling digital assets
- Execute keyword research to identify short- and long-term opportunities
- Perform SEO optimization and incorporate best practices
Implementation
- Regularly test strategies and monitor performance
- Share detailed monthly reports and growth insights
- Adjustment content strategies based on data analysis
- Continuously improve content and optimize for conversion
Results speak volumes, and so do our clients.
Transparent, integrated services make our team an extension of yours.
- 5.0
Dr. Michael Kaplan, MD
Board Certified Medical Doctor & Sinus Specialist at Kaplan Sinus Relief
I’ve worked with Baal & Spots for so long that they practically feel like an extension of my team! These guys are always available and responsive to my needs and have even gone above and beyond to help us through some truly unexpected challenges. All we have to do is tell them our goals and they find a way to help us reach them.
- 5.0
Luke Patterson
Chairman, CEO, CEPA© at Avidian Wealth Solutions
When I met the team at Baal and Spots, I was impressed by their commitment to understanding our business and our goals. Ashley, Maher, and the team took the time to conduct a thorough analysis of our target audience and learn about our industry. This resulted in a strategy that has increased our brand visibility and drove meaningful engagement across all our digital platforms.
- 5.0
Rachael Gordon
Chief Marketing Officer at Living Designs Furniture
After working with Baal & Spots on our sister company, Texas Mattress Makers, we decided it was time to give Living Designs Furniture an online facelift to help our business grow. They were able to launch our Phase 1 website in as little as 6 weeks, ensuring we were ready for when we started running TV commercials.
- 5.0
Claudia Burns
Director of Marketing at Eye Center of Texas
My team at Baal & Spots have basically become my secret weapon! When our old website simply couldn’t keep up any longer, they were able to help us create an all-new, custom site that truly did our brand justice. The benefit to our business has been incredible. The improved site experience and search performance have kept new patients finding our practice.
- 5.0
Diana Zarzuelo
Vice President of Community Philanthropy at Greater Houston Community Foundation
What I appreciate most about the team at Baal & Spots is their ability to think outside the box when it comes to complex challenges. From crafting our custom website to developing exciting and effective strategies for building a presence on social media, the team at Baal & Spots always has fresh ideas to keep our ongoing project evolving.
- 5.0
Mark Thiessen
Owner, Trial Attorney at Thiessen Law Firm
Plain and simple, these guys are the complete package. They think critically, deliver quality and find new ways to deliver value where it matters most.
- 5.0
Kelly Palms
Director of Business Development at Complete Care
What I appreciate most about the team at Baal & Spots is their ability to think outside the box when it comes to complex challenges. From crafting our custom website to developing exciting and effective strategies for building a presence on social media, the team at Baal & Spots always have fresh ideas to keep our ongoing project evolving.
We're serious about our relationships.
Marketing in the dark? Let us shine a light.
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FAQ
Below you will find a selection of frequently asked questions (FAQs) that provide further insight into our process, services, and the value we provide to our clients.
What makes you different from other agencies?
Baal & Spots works to understand your unique business and goals to create a tailored approach that will drive results for your brand. We don't believe in a one-size-fits-all solution and we strive to deliver personalized content marketing strategies that align with your specific objectives in both the short and long-term.
Our team is also highly experienced in data-driven techniques to ensure maximum effectiveness and ROI for our clients.
How do you determine the right content strategy for a client?
We start by conducting in-depth research and analysis of your target audience, industry, competitors, and current content strategies. This information allows us to craft a data-driven and strategic approach that will resonate with your specific audience and align with your overall marketing goals.
For example, we may use keyword research and SEO optimization to increase organic traffic, or social media marketing to improve engagement and brand awareness. We may even recommend a site redesign if we believe it will provide a better user experience and drive conversions.
How do you ensure the quality and consistency of content?
We have a team of experienced content creators and editors who follow strict guidelines and best practices to ensure high-quality, consistent content. No bots, no overseas outsourcing. We also utilize data and analytics to continuously track performance and make necessary adjustments to maintain effectiveness.
Additionally, we collaborate closely with you to get approval on all deliverables, gather feedback, and make necessary adjustments based on your preferences and brand guidelines. Overall, our goal is to create valuable, relevant, and consistent content that aligns with your brand and resonates with your target audience while meeting compliance regulations if that applies to your industry.
How do you measure the success of your content marketing efforts?
We track various metrics like website traffic, engagement rates, and conversion rates to assess the success of our content marketing strategies. We also provide monthly detailed reports with data insights and recommendations for ongoing optimization. This allows us to continuously improve and refine our approach for maximum effectiveness and results.
What strategies do you use to handle content creation for complex industries?
Our team at Baal & Spots has experience creating content for a wide range of industries, including complex ones like legal, healthcare, and financial services. We understand that these industries (and many others) often require a more detailed and technical approach to effectively communicate with their target audience.
To handle this, we collaborate with you to conduct in-depth research on your industry, its nuances, and its target audience to ensure our content is accurate, informative, and valuable.