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Insights, thoughts & announcements from the studio.

Oct 5∙7 min read

Baal & Spots: The SEO Agency Houston Businesses Trust

When Houston businesses need to dominate search results, they turn to Baal & Spots. As a Houston SEO agency with deep local roots and p...

8 Reasons Why Geotargeting Will Boost Local Businesses

Nov 14 ∙4 min read

Marketing

Social Media for Law Firms: Why Our Content Stands Out

Nov 13 ∙11 min read

Social Media

Why Your Business Should Avoid “AI Slop” Shops

Nov 7 ∙6 min read

Content Marketing

How to Leverage Digital PR in Your Marketing Strategy

Nov 1 ∙6 min read

Strategy

AI Marketing FAQs: Your Most Burning Questions Answered

Oct 16 ∙10 min read

Strategy

Experts Answer: Should Your Brand Post Brainrot Content?

Oct 15 ∙7 min read

Social Media

What is GEO? Everything You Need To Know

Oct 1 ∙8 min read

Strategy

User Experience and SEO: Is Your Website Holding You Back?

Sep 5 ∙6 min read

SEO

What Is a Website’s Authority Score? (And Why Does it Matter?)

Sep 2 ∙6 min read

SEO

The Empty Promise of “Going Viral” & Why Virality is Not a Social Media Strategy

Aug 13 ∙7 min read

Social Media

6 Benefits of AI in Marketing

Aug 12 ∙7 min read

Marketing

Digital Marketing Agency Red Flags: What to Look Out For

Jul 8 ∙6 min read

Marketing

AI Marketing Tools We Use to Elevate Your Strategy

Marketing

Blogging for SEO: What To Know in 2025

Jun 6 ∙6 min read

SEO

How to Make Sure Your Website is Mobile-Friendly

Jun 2 ∙7 min read

Web Development

Six Essential Legal Marketing Strategies

May 19 ∙9 min read

Strategy

Is Email Marketing Worth It?

Apr 25 ∙8 min read

Marketing

YouTube Shorts vs. Instagram Reels: Which is Better for Short-Form Video?

Apr 11 ∙5 min read

Social Media

How to Create the Perfect Buyer Persona

Apr 4 ∙8 min read

Branding

How We Use Marketing Data Analytics to Help Your Business

Mar 10 ∙6 min read

Analytics

Local Service Ads: Are They Worth It?

Mar 3 ∙6 min read

SEO

Overlooked Local SEO Strategies that Could Be Costing You Business

Feb 11 ∙5 min read

SEO

4 Signs You Need Social Media Management Services

Feb 7 ∙6 min read

Social Media

Link Building for SEO: Why, How, and When

Jan 7 ∙7 min read

SEO

5 Benefits of Hiring a Full-Service Digital Marketing Agency

Jan 7 ∙6 min read

Marketing

Leveraging Multilingual Content Marketing

Dec 20, 2024 ∙6 min read

Content Marketing

Why Digital Marketing for Small Businesses is Essential

Dec 5, 2024 ∙5 min read

Marketing

Should Your Business Be Marketing to Gen Z?

Nov 12, 2024 ∙7 min read

Marketing

5 Signs You Need a Rebranding Strategy

Nov 6, 2024 ∙6 min read

Branding

Is SEO Dead? The Good, The Bad, & The Changes

Oct 10, 2024 ∙8 min read

SEO

More Than a Gas Station: What Buc-ee’s Can Teach Us About Brand Positioning

Oct 3, 2024 ∙7 min read

Branding

How Our Company Values Drive Our “Corporate Counter-Culture”

Sep 23, 2024 ∙5 min read

Culture

Tailoring Your Social Media Content for Different Platforms: Why & How

Sep 12, 2024 ∙6 min read

Social Media

Intuitive Website Design: How it Helps Your Business

Aug 8, 2024 ∙9 min read

Web Development

Why You Should “Own” Your Digital Presence

Aug 1, 2024 ∙8 min read

Strategy

The Future of Content Writing and AI

Jul 15, 2024 ∙10 min read

Content Marketing

Programmatic Advertising vs. Traditional Paid Search

Jul 1, 2024 ∙9 min read

Strategy

The Do‘s and Don‘ts of AI and Digital Marketing

Jun 5, 2024 ∙6 min read

Marketing

Why Video Content Is Crucial to Your Social Strategy

Jun 1, 2024 ∙5 min read

Social Media

Universal Analytics is Gone: What Should You Do Next?

May 14, 2024 ∙7 min read

Analytics

Post Timing: A Guide to Organic Social Media Strategies

Nov 15, 2023 ∙12 min read

Social Media

Is Blogging Still Relevant in 2023?

Jul 10, 2023 ∙5 min read

Marketing

Wix vs. Squarespace vs. WordPress: Which Website Builder is Best?

Jun 15, 2023 ∙6 min read

Strategy

The Key to Effective Law Firm SEO

Apr 4, 2023 ∙7 min read

SEO

The Benefits of Maintaining Professional Website Management Services

Nov 16, 2022 ∙6 min read

Web Development

Weird Name, Great Work

Nov 7, 2022 ∙5 min read

Culture

Signs of Bad SEO (and what to do about it)

Sep 13, 2022 ∙6 min read

SEO

Search On ‘22: How Google is changing the way we search

Sep 7, 2022 ∙8 min read

SEO

5 Benefits of Facebook Ads For Your Business

Aug 5, 2022 ∙4 min read

Social Media

Why Digital Marketing Still Matters in a Recession

Jul 22, 2022 ∙5 min read

Analytics

5 Healthcare Marketing Ideas to Level Up Your Practice

Jul 20, 2022 ∙5 min read

Marketing

What to know about the new Facebook Pages Experience

Jul 16, 2022 ∙8 min read

Social Media

Why Your Healthcare Practice Should Be Blogging

Jun 15, 2022 ∙6 min read

Marketing

Debunking 10 Common SEO Myths

Jun 7, 2022 ∙7 min read

SEO

Top 5 Signs You Need a New Website

Jun 1, 2022 ∙6 min read

Web Development

A Guide To SEO For Lawyers

May 4, 2022 ∙6 min read

SEO

The Supreme Effect: What the streetwear giant can teach all businesses about brand experience

Nov 16, 2020 ∙5 min read

Branding

Adaptive Digital Marketing in Times of Crisis

Jul 2, 2020 ∙8 min read

Marketing

Key Marketing Lessons from Travis Scott’s Fortnite Concert

Jun 11, 2020 ∙6 min read

Marketing

Do I Need a Custom Website or a Template Website?

Mar 10, 2020 ∙6 min read

Web Development

Our Take on The Future of SEO: 2020 Edition

Jan 15, 2020 ∙7 min read

SEO

Be The Influencer: Why You May Be Your Most Valuable Marketing Asset in 2020

Jan 3, 2020 ∙5 min read

Social Media

A Letter from the Baal & Spots Founders

Jan 2, 2020 ∙5 min read

Culture